The Best Ways To Utilize Digital Marketing In Houston Pt 2

December 6, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 2

6. Online Advertising

If you don’t mind spending some money, online advertising through different publishers can be just what you need. These ads can come in the shape of banners, pop-ups, and even text banners on platforms like Google AdSense. But if you want to make the most of the campaign, keep it targeted and focus. Don’t waste money on users that are not likely to support your business.

7. Landing Page Marketing

Landing pages should be a fundamental part of your campaign. Not only do they work well with other strategies, but they are critical for turning leads into conversions. Of course, the homepage of a website could be a perfect landing page. But it’s usually better to create a specific page users go to when you need to close the sale. Then you can bring more focus to the product or service too. Whereas a homepage might be too general.

8. Smartphone Marketing

As mentioned earlier, you’ll be hard-pressed to find someone that does not own a smartphone. Now consider that text messages had a global open average rate of 94% in 2018, as well as the growing popularity of useful apps. Add to this the fact that people always have their phones with them. All this information points to one thing – focusing on mobile users. You will lose out if you don’t.

9. Affiliate Marketing

As you are reading this, there are many affiliate marketers, looking for the next best opportunity. Will you be the one giving it to them? Because if you can get the right affiliate marketers on your side, there is no telling where the exposure might stop. For one, affiliate marketers only pay attention to promoting other products. In return, they get a share of the profit. And considering that these marketers can have extensive contacts and knowledge, they can serve a very powerful purpose. To make it even better, you do not have to make any upfront payments.

10. Viral Marketing

Just to avoid any confusion, a viral post is one that gains a lot of attention really fast. This is because the post is trendy, it grabs attention, and people can’t stop sharing it. More importantly, a viral post can bring significant exposure to your online business. Whether it is Facebook, Twitter, or a video on YouTube, you should never underestimate the power of a viral post. But if you want to create one, it requires some research. You have to know what users are looking for.

In Summary

Of course, the article makes digital marketing sound very easy. The reality is that you need advanced tactics if you want to gain the edge for your online business. That means taking the digital marketing options mentioned, and possibly consulting with a professional in the area.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 1

December 2, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 1

In a modern society filled with electronics, it is not surprising that more and more people spend time in front of screens. And when you think about it, how many people do you know that don’t permanently carry a smartphone with them? The truth is that digital marketing has become the most effective and affordable way to reach potential clients. But digital marketing is just an umbrella term because you have several options available to you.

If you want to get the best results from digital marketing, it is recommended to mix things up. Do not just put all your effort into a single channel when there are so many. Besides, do you honestly think your competition will limit themselves? No, they won’t.

So, here are the 10 best ways to utilize digital marketing for your online business.

1. Search Engine Optimization

Also referred to as SEO, search engine optimization tends to be the starting point for all online business owners. And this is based on the dominance search engines have when it comes to the internet. Most users trust platforms like Google, Bing, and Yahoo to bring them the most relevant websites. This also means your website is subject to the requirements set by these platforms. More specifically, you have to optimize your website to increase visibility and increase your ranking. The good news is that search engines do not charge you anything to get to the top of search results (SERPs), and organic traffic has the best odds of converting.

2. Search Engine Marketing

When you read or talk about SEM, it refers to search engine marketing. This is when you focus more intently on the search engines and the advertising space they offer. And the great part about this option is the instant top spot you get with relevant search results. Instead of optimizing your site, you worry about optimizing your ads. However, SEM typically involves PPC (Pay-Per-Click).

3. Social Media Marketing

Whether you like it or not, social media has only grown more powerful over the years. And now, it is part of daily life for millions across the globe. Hence the reason why you should be working on a good social media marketing campaign. Keep in mind that social media also expanded to include things like news updates, so users have more than one reason to log in. If you want to see your online business grow, make social media part of your strategy.

4. Content Marketing

Content marketing is yet another powerful way to give your business the edge. It is based on writing specific content that speaks to a specific market. You don’t want to be too aggressive here. Instead, keep the call-to-actions gentle and make sure the quality of the content is good. It is very important that users find the content useful and informative. Otherwise, it will not be as effective.

5. Email Marketing

One of the best ways to retain customers and keep them coming back is through email marketing. This gives you direct access to each one, but you have to use this information wisely. For example, do not send emails every five minutes. And when you do send them, make sure people WANT to open them, instead of tagging your business as spam. At the same time, it can help to bring in new clients if they sign up for your newsletter or subscribe to your site. When you have an email address, you have a chance to make it work for you.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Knowing The Vital Strategies For Houston Digital Marketing

September 12, 2019 By SEO Houston Pros Leave a Comment

9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Benefits of Influencer Marketing for B2B

November 21, 2017 By SEO Houston Pros Leave a Comment

How Influencer Marketing Can Work Brilliantly for B2B

Whatever your business area, it’s been hard to miss the buzz surrounding influencer marketing in recent months. However, the application of influence has mainly been in the consumer sectors of beauty, lifestyle, and other niches where the focus is on high-volume, low-value sales.

Farless has been seen of it in big-ticket B2B marketing but there’s no reason the concept can’t be used to boost business-to-business success as well. The use of internet marketing in Houston alongside the use of influencer marketing has become a power house when looking to create more online exposure for your business.

What is Influencer Marketing?

Influencer marketing is a new take on the venerable technique of celebrity endorsements, translated into today’s social media-dominated digital landscape. It works by leveraging the popularity of a social media figure within a tightly defined niche and having them either overtly endorse a product, or merely give some neutral exposure to increase awareness.

Compared to mass-media endorsements made by mega-celebrities, the numbers involved may be small, but the credibility of the influencer and the highly targeted interest group means it can be a winner if you get it right.

How Does Influence Translate to B2B

Critical areas for B2C influencer marketing have been beauty and fashion, travel, and consumer technology. However, the technique can be pressed into service for B2B as well. It just requires a slightly different approach and a recognition of the overarching marketing differences between the B2B and B2C arenas.

The B2B Buying Process

Much of consumer buying depends on impulse purchases, with marketing strategies playing on emotional triggers to generate interest. That makes influencer marketing a perfect fit, relying as it does on social proof, loyalty, and credibility.

The business buyer operates in a significantly different way. Purchasing decisions are taken much more methodically, with a longer buying cycle, and with greater importance given to cold figures instead of an emotional appeal.

When using influencers to reach business buyers, it makes more sense to take a brand-building approach rather than pushing for direct sales. You should aim to be forging a reputation among decision makers, who will then add your brand to the consideration mix during their next purchasing round.

That has a massive impact on the choice of influencer, who needs to have a strong standing within a sector rather than sheer celebrity. Consumers must see the endorsers as trusted business operators rather than famous but ephemeral figures. Considering this, ideal candidates for B2B influencers include:

Prominent operators within a defined industry, who have established a history of proven success.
Thought leaders who can provide distinctive views on a sector, even if they’re not necessarily major players commercially.
Sector personalities are known for their conference and media visibility.
Journalists who enjoy wide respect and trust in specialist publications, or who are communicators in more general media.

Whether you’re dealing with B2B or B2C, the crucial point is that influence is about far more than pure numbers. Unlike traditional celebrity endorsements, you’re not aiming for saturation exposure which translates into emotional buys, but to leverage reputation within your direct market. Focus and credibility are essential.

Connecting with B2B Customers

Once you’ve identified a candidate figure within your niche, you then need to make sure they’re capable of reaching your target audience. The major players in consumer influencer marketing tend to focus on Instagram, Facebook, and other social media platforms with large user bases. However, few serious business decision makers will be found frequenting these services in a commercial capacity.

Instead, LinkedIn is the obvious choice for reaching professionals, although depending on your industry, Twitter can provide rich hunting grounds too. Your ideal influencer will have a following that overlaps with your business accounts but enjoys a broader reach.

Quality Content for B2B influencer Marketing

There’s little point in using an influencer to try and boost B2B sales in a one-off campaign. That may work for lifestyle-based purchases, but B2B marketing requires a more extended game. You should aim to have your influencer become a brand advocate and explainer, who can transfer some of their trust and credibility onto your reputation.

You’ll need to get your influencer entirely on board and committed to the project, working for the long term, rather than signing them up for a one-off product placement deal. For this, quality campaign content is critical.

The straightforward promotional material isn’t particularly useful; you need to provide genuine value to the reader. Ideally, the entire arrangement should be beneficial to everyone involved – the customer should learn something that helps their business, the influencer should bolster their reputation, and your brand should gain visibility and credibility within your sector.

Influencer marketing is one of the fastest-growing techniques in the consumer sphere but has hardly begun to find its feet in B2B. That means the opportunities are enormous for those who can move quickly to establish firm foundations before their competitors see the potential.

Call or contact SEO Houston Pros for more information!

PPC Is Getting A New Wardrobe in 2017

July 10, 2017 By SEO Houston Pros Leave a Comment

The Most Significant Changes in PPC for 2017

From changes in targeting to the latest products available, following are the need-to-know changes in PPC this year from your expert SEO company in Houston.

2016 was the year that brought mobile advertising to a new level when it surpassed the searches completed from desktops and increased search spend by $6 Billion. Since we know that mobile will be even more important this year, let’s take a closer look at the most significant news, trends, and launches seen from Google AdWords and Bing Ads. We’ll begin with this key: Machine Learning.

Machine Learning

Frederick Vallaeys, the former Google technician and founder of Optimyzer mentioned in his column, Adwords 201 is all about dealing with an artificial intelligence. Today machine learning is behind every significant revolution in search marketing.

One good example would be the earlier announcements for smart display campaigns from Google. These specialized campaigns depend on the capacity for machine learning to automate each feature of the campaign.

In March 2017, there was another important development on the machine learning frontier. Google has announced that it will be expanding the meaning of “close variants” for exact matches. In the future, word order will be ignored and functions words in exact matches can be added or ignored as necessity demands.

Here is a short story about how this industry will be such a great place to be right now. This all happened on a Friday before the SMX West was launched. I had the pleasure of hosting a last-minute conference session with fellow moderators Matt Van Wagner and Brad Geddes. The previous night we were wondering if we would spend the session talking amongst ourselves, but at 7:55 on the following morning the conference hall filled and we were the center of a lively discussion filled with important questions and tips, you can hear parts of the conference in this podcast. Sometime after the conference, I learned that an important project manager from Google had also arrived to hear about feedback. The feedback showed that over 100 people had risen early to talk shop and cross-cultivate many ideas a true testament to the nature of this important industry.

In May, there was an important update made for the AD Rank thresholds that works to determine the context of a query, for example, if this relates to a recent news article or a specific product.

Conversion Tracking & Attribution

Another important event in the first half of the year was the advent of AdWords Converted Clicks and the initial presentation of Google Attribution. This was the biggest product launch mentioned at Google Marketing Next. Search marketers have had some experience with Google attribution data in the Analytics and Adwords, but the latest introduction pulls in more data from across different channels and makes this essential data available for bespoke bidding strategies.

Another important addition was that of the Maximize Conversions tools that were added to the suite of automated strategies sometime near the end of May. If you regularly use the offline conversions tools you can schedule these Adwords imports today.

These new releases and tools have a host of different advantages to lend. Google can now track and provide reports on visits made to store that come in from a large selection of YouTube campaigns.

Google launched another important pilot and dubbed it “Ads Added by AdWords”. Over 2000 accounts were invited to participate in the campaign that adds ads which are tested in each different ad group.

The green outline featured in the Google ad label became an official symbol at the end of February. Those interested can see the entire history of the Google ad labeling at his exclusive trip down memory lane.

Then in March, expanded text ads can begin receiving support through Dynamic Search Ad very own page feeds. This means that headlines can now be generated in a dynamic way, and the extra characters are all available to the advertisers in a unique type of description.

Not long back Google decided to test a second description line for text ads. So far it’s only a limited test. Price extensions are available on all devices. You’ll find those extensions in carousels that are swipeable on mobile. Google is in experimental mode with that format and experiments include the extensions found in a carousel.

There’ve been a number of announcements by Google concerning call ads. Headlines for the call only ads where the default and the extensions are set at the account level. These are the kind of issues that a quality local SEO Houston service can help out with.

Ads with AMP are ramping up and Google is testing AMP enabled landing pages. Mr. Vallaeys recently wrote a column expressing the value of using AMP landing pages. That column was entitled ‘The Best Kept Adwords Secret: AMP and your landing pages.’ An e-commerce company has decided to develop a full AMP experience for their audiences on mobile search. They made the decision to do so after testing the landing pages orf mobile using AMP. You can find where I profiled about that test case.

In mid-May Google open things up so that when someone buys from PLA’s they can do so faster. In addition to that, they also added extensions for automated calling and those additions are rolling out to more and more advertisers. For those advertisers that don’t have call extension set up, Google actually pulls their phone numbers into the ads. These actions came after Google had announced that they would automatically display any local phone numbers instead of using a central number.

Audiences

From this year forward targeting specific audiences will be a major action. During the first half of 2017 Market audiences for search and shopping became available in AdWords. Bing ads followed up by allowing marketers to exclude list and their retargeting campaigns and is testing custom audiences.

Shopping

Bing ads can now query reports for products. It’s also added promotions for shopping in the US and now allows merchants to show special offers in any product Ads they have. Anyone who is not able to do so can fill out a form and apply. It’s now possible to find shopping ads on the Display Network And Google is experimenting with home design and fashion sites to show shopping on display.

Google made the choice to include all advertisers in that test program. Any advertiser who wants can opt out but it’s not possible to set up any type of separate shopping campaign because the volume is still low. Google shopping was also the main reason for the record fines applied against Google by the EU for being in breach of antitrust laws. It’s my opinion that the ruling against Google is outrageous. If you’re interested you can read more at Crealytics.

UI Changes

It is now finally possible to view a company’s historical quality score information inside of Adwords. You’ll also find that the interface for bidding inside the UI will show suggestions for bids and a variety of page positions. Adwords Next is rolling out, and recently a million advertisers gained access to the new interface. It is scheduled to be released to everyone before the end of the year.

Bing ads now have more device targeting. This allows advertisers to create mobile-only campaigns. All advertisers on the Bing Network now have access to the new ads editor for Mac. When you need help with these changes you can contact your local SEO Houston expert to get the help you need.

Class Is Now In Session: Content Management for SEO

July 10, 2017 By SEO Houston Pros Leave a Comment

Manage Your Content Using These 4 Enhancements

Building Your Brand Using A Blog

Anyone who has a business in Houston Texas is looking for that edge to set them apart from the competition. If you have found yourself trying out every strategy you can find and feel that you’re just spending good money after bad without getting the promised results, then you might consider getting a Houston SEO consultant to help you create a working plan. It may appear that managing content is a small piece of the puzzle but using a blog for your company is a simple but powerful way to enhance results. We will explain how important content is when it comes to SEO or your businesses online exposure.

How Content Management Works

In the recent past, it wasn’t especially difficult to build your brand and market it. It was simply a matter of having great products and services and a professional commercial that would catch viewers attention along with enough budget to schedule air time. Whenever your target market would watch TV they would see your commercial and a percentage of them would respond to it. But technology has changed and along with it the way in which people engage and consume information has also changed.

Invasive marketing such as the commercial that would interrupt the TV show worked fine until recently. But now when consumers are asked if they were given a choice, they say they don’t like invasive marketing. They want more control over when and what they watch. But of course, you will still need to get your message in front of as many people as possible. That’s how and why you need to have a company blog that promotes your brand while giving the viewers the type of content they want.

The Benefits Of A Company Blog

One of the benefits of a company blog is the ability to start conversations with customers and those who might become customers. It’s one of the best chances your company will have to build rapport between you and your clients. The blog is available for viewing by your target audience around the clock so even when it’s past normal business hours you can be engaging with your audience.

Your articles should be entertaining when it’s appropriate and they should always be useful and interesting and in most cases, those articles shouldn’t try to sell anything. You can use the blog as an opportunity to establish yourself as an expert and allow the audience to see your special knowledge and skills in your industry. It’s also a great place to give related insights on various areas of interest.

You will want to be consistent with the delivery of your content. Here you will not be selling, only connecting with your audience. They will feel a connection to you when they see that you’re giving them value. Then, when they’re in need of what your business offers, they will think of you first when they’re ready to buy.

Anytime you introduce new staff, use that opportunity to show your values and cultural interest along with community awareness and any charitable activities you’re involved in. Allow your audience to meet your team and see them in action. Let people know why you do what it is that you do. When people trust and believe in you, they will remain a loyal customer for life.

If you need help with exposure consider getting SEO Houston Pros to help you gain likes, shares and client referrals. People enjoy sharing the things they find valuable and interesting. Anytime someone finds your post to be particularly useful or entertaining or if they find it highly interesting they will gladly share it with their family and friends. They will actually help you to market your business because they like your content. Using a professional consultant in Houston can help you understand how to tweak your content to get the results you’re looking for.

Build Relationships

Although you’ve likely heard this before it’s worth repeating that people buy from people they like. A company blog is an ideal opportunity to make and build relationships with customers, clients, and those who could become a customer. The effective use of content management gives a company the opportunity to engage with their audience in a way that they never could through other venues.

One of the major keys to successful content management is consistently posting content that is of high quality and that engages the audience in an interesting and entertaining way. SEO Houston Pros can help you with putting together the type of quality content management services that you need to produce blog articles that are compelling. Simply contact us today to start getting the help you need to generate content that can connect with your audience from your company blog. Feel free to call with any questions that may have gone unanswered here.

Let Our Team Handle Your Online Marketing On Every Outlet

July 5, 2017 By SEO Houston Pros Leave a Comment

Marketing Automation Is Thriving And Growing But Often Misunderstood

Many people have the misconception in 2017 that marketing automation is declining when in fact, it’s a growing trend for businesses and will continue to be so going forward. The biggest issue with marketing concepts is the misunderstandings related to automation and how to use it effectively. If you have been using marketing automation or you are thinking about using it, you want to be aware of the ways in which it is often misunderstood. This is where a Search Engine Optimization Company Houston can help.

1. Only Marketers Use Marketing Automation

The fact is that marketing automation gets its best results when sales and marketing are used together as a tool. List building along with email marketing and nurturing those leads account for only half of what’s possible. The results that can come from the sales department using these tools to analyze prospective customers along with sending them messages that are specifically personalized to their behavior and with designing sales campaigns that are based on the information gathered are just some of the possibilities.

2. It’s Too Complicated

Many people get overwhelmed when they first see an automation process. But it’s not as difficult as it might first seem if you simply get some quality training and guidance when first learning the software. Anyone needing help can call on a Search Engine Optimization company Houston. Everything is customizable, from workflow options to email automation and even contacting leads. With a little practice, it’ll be simple.

3. Marketing Automation Is Just Another Name For Email Marketing

At first glance, they may appear to be the same but there is a considerable difference. The reason why so many people have this misconception is simply that it’s the only part of automation that they’re familiar with. The fact is, however, there are many moving parts that make this type of tool a substantial powerhouse that goes beyond just email marketing. Obviously, using email is an essential ingredient but there are other aspects such as tracking the behavior of your leads which allows you to personalize the emails by defining exactly who they are.

4. Is Marketing Automation Spam?

In no way is it spam and in fact, it is highly personalized email marketing. Tracking the behavior of leads allows you to see the best way to contact them and interact with them on your website. Some of these interactions can include the type of page that’s being viewed along with the time of day and even the date that they view it. For some of your leads, you will have information from forms that they filled out and from links that they clicked or videos that they watched.

All of that information can be used collectively to better understand your leads and make a very personal email campaign and workflow. You will get their attention because of the highly personalized messages in the email. It will resonate with them and they will begin to build trust in your company which increases the opportunities to change the lead into a customer.

Don’t Delay, Begin Your Marketing Automation Now!

Are you ready to grow your business using this powerful tool? If so, call or contact the SEO Houston Pros right now. Our team of dedicated staff will help with each step of the process. You get the platform setup along with email templates and the workflow process. Our business is to help your business thrive!

Google Fined $2.7 Billion Dollars For Manipulating Search Results

June 28, 2017 By SEO Houston Pros Leave a Comment

Google Fined An Astounding $2.7 Billion By The EU For Manipulating Searches

The European Union has fined Google a record $2.7 billion (2.4 billion in euros) fine for skewing search results in favor of Google’s own shopping site. But that may be only a fraction of the ultimate costs of the EU’s demand for Google to cease and desist.

Although Google has plenty of cash to keep it afloat, it may lose much more than the $2.7 billion due to a potential loss of ad revenue along with a regulatory backlash against Google’s other services, including restaurant reviews, maps, and more. This, in addition to the EU’s threats for more penalties.

The decision, brought by Margrethe Vestager, the EU’s antitrust chief, brings a 7-year investigation to an end. The investigation came in the wake of accusations from both small websites and well-known sites like News Corp., Microsoft, and Springer SE. While politicians in Europe have called for sanctions against Google, or even demand that it be broken up, U.S. critics challenge the accusations by claiming that EU regulators are deliberately targeting successful American companies.

A binding order from the EU demands that Alphabet Inc., Google’s parent company, must “stop its illegal conduct” and start giving equal treatment to competing price-comparison services, and notify the EU of its plans to do so within 60 days. It’s up to Google how it wants to accomplish this.

The ultimatum was issued by Vestager, imposing a 90-day deadline to incorporate the changes and give smaller price-comparison competitors a chance against the Google shopping ads that appear alongside search results. The EU states that it plans to monitor Google over the next five years and “may impose stiffer fines in the future” up to 5 percent of Google’s daily revenue if the demands aren’t met.

Kent Walker, Google’s general counsel, shared that the company disagrees with the EU’s findings and may decide to seek an appeal.

According to the EU, Google has promoted its own comparison-shopping service as far back as 2008, putting its own services at the top of search engine results when shopping for a new item. Comparison-shopping rivals only have results popping up on page four, putting them at a distinct disadvantage, since the first page garners 95 percent of all clicks.

A lawyer at the Parisian Firm Simmons & Simmons declares that it’s normal for a private company to favor its own services. But the EU’s decision imparts obligations to Google that one might expect for a water or power company. Such companies were once considered a state monopoly.

The fines levied on Tuesday may only be the first in a series of heavy penalties aimed at Google by EU antitrust committees. This comes at a difficult time for Google, which is already fighting for its Android phone software and its AdSense internet advertising service. Vestager hinted that she may also look into Google’s travel, maps, and restaurant reviews, which have also engendered complaints.

In spite of the recent record-breaking penalty, Google is unlikely to be fazed by the $2.7 billion fine when it holds a cache of $90 billion. More concerning is the way EU regulators are trying to force Google to change its online shopping search results, one of the biggest revenue sources for the internet giant, and one of the greatest weapons in its arsenal of online competitors.

At SEO Houston Pros our SEO Experts in Houston confirm that although this ordeal with Google may seem like a bump in the road, we have addressed similar issues in the past. We take pride in keeping ourselves ahead of the curve and by doing so are able to keep ourselves up-to-date on all new algorithm changes. More importantly, SEO Houston Pros spends rigorous hours studying those changes brought to Google’s search engine platform.

We at SEO Houston Pros are incapable of taking on every client, as we only work with 1 client per niche in any given area, but to see if you are a good fit for our services, contact us now by filling out our contact form, or to expedite the process for consideration fill out our discovery application to see if your business qualifies for our service, and one of our executive SEO architects will be back with you promptly.

How Crucial Content Really Is for SEO Marketing

May 30, 2017 By SEO Houston Pros Leave a Comment

Content Management: An Essential SEO Strategy

For an SEO campaign that is successful, there are many pieces that must work together, social media and blog posts, and your target audience are just a few of them. When all’s said and done however, it is really about your content. Is your content telling a story in a way that will cause your target audience to read it? Is it compelling, engaging, and does it keep the attention of the reader? Even when it is, it is something that has to continue happening over and over again, month after month and year after year. The best way in which this crucial challenge is met is through monthly content management.

A Case for Content Management that is Compelling

There are many components that have to work together, they must shift and morph together as needed in order for SEO to be successful. You cannot afford to have an unfocused approach or to leave it to luck. If this is done properly, your brand name will continue reaping the benefits. When it comes to successful content management, consider the guide below:

A Website Cannot Be Static

In life things can rapidly change, things can change even faster in the cyber world. Search habits are not a constant, they evolve over time. If you have a website that is static and built off of the keyword research you did yesterday, eventually search engines will stop seeing you. Not only is it critical to make sure that you optimize your website today, but that is continues to be optimized using the latest SEO strategies and keyword research.

New Content is Crucial

Your website will periodically be updated as new SEO strategies evolve and keywords change. That being said, search engines like seeing new content being generated consistently and frequently, the best way that this is accomplished is by creating as well as maintaining a company blog. The key here is to post articles that are original and engaging, the kind that your target audience wants to read, these must be posted often.

Become a Part of the Conversation

Nowadays everyone is on social media and all they do is talk, and talk, and talk. Are you what they are talking about? Social media marketing can be viewed as an open door to a fun backyard barbecue you can enjoy with your target audience. What people want is to be entertained, they want to be in the know about what’s happening, and they want information on what interests them. If you do this, they will share your posts. If you do it consistently they will help you build your brand awareness.

Target Your Audience

I cannot stress enough how important it is to tailor all of your content to your target audience. People only watch and read what they want to. If you capture their attention and they find value, not only will they read it, they will also share it. This is crucial for your social media and blog strategy. Another strategy for targeting an even narrower audience is with the use of a digital newsletter. In it you can company news, blog posts, events, and more. If is an opportunity to provide your subscribers with a taste of the culture of your company.

Write Some Books

What I mean is e-books. An e-book provides a great opportunity for you to focus on a certain aspect of your company. With the use of text and images, you are able to inform your target audience of the value you can provide them with. As you take this on, keep the latest SEO strategies in mind and you will also enhance your SEO campaign with your e-book.

Spread Your Reach

Although the foundation of your digital marketing strategy is organic optimization, it should not be all of it. It is also important that you broaden your reach with the use of paid advertising on the web´s largest search engine; Google. As with anything you invest into marketing, you want to make sure to really get the most out of your Ad words campaigns.

Measure Your Results

It is important to measure your results, this way you will know when to make more changes. You want to monitor as well as review the performance of every aspect of your SEO strategy. A successful SEO campaign needs consistent attention as well as adjustment. What this means is that you must have a digital marketing campaign that is focused yet flexible. You are given direction by tracking and analysis and it also allows you to know when it is time to make changes.

Time and Attention are Required

This may all sound well and good, however you do not have the time to take it on. It is however crucial to your brand and continued growth. This is why hiring the best SEO Houston digital marketing firm that specializes in is content management may be the best option for you. They will handle your digital marketing campaign allowing you to do what you do best: grow your business.

Content Keeps Them Coming Back for More

Consumers today are able to choose what they view and when they view it. Being as you do not have a captive audience, you must find a way to use your content to capture them. This means that you must have content that is engaging, well-written, and relevant to your own target audience. For it to be effective, it must also be consistently generated. A content strategy that is well designed will combine all components for the purpose of enhancing the brand. Your key to digital marketing success is monthly content management. For further information on the best SEO strategies and content management, contact us today!

The Perks of Knowing SEO Tactics in the Houston Market

May 30, 2017 By SEO Houston Pros Leave a Comment

When It Comes To Web Marketing Houston, Businesses Can Benefit From These Tips

If you have a business in Houston, you may be wondering how you can get more people through your door. Why do some businesses succeed while others fail? In a word — marketing.

Marketing your products or services to people in the Houston area isn’t as complex as it might sound. As long as you are willing to evaluate your current marketing strategy and modify it so that it works better, you should be able to succeed.

The tips below will give you some great starting points that you can use to develop a successful marketing strategy for your business.

Know Your Audience

If you want to be able to effectively market to people, you first need to understand them. This doesn’t just mean understanding them from a statistical standpoint. Instead, it means understanding who they are as people. What are their wants and needs? What do they lay awake thinking about at night? Do they browse and purchase similar products or services via social media? Once you understand your customers, you can then begin developing a strategy to help you reach your goals. Be sure to clearly define your goals before you begin so that you have a solid, measurable target to shoot for.

Familiarize Yourself with the Buying Process Your Customers Go Through

Really understand the various steps that people go through when deciding whether or not to make a purchase. From the very beginning of the buying cycle all the way through to the time that they give you their credit card information, you should have a thorough understanding of each of the steps that are involved.

As you begin to get a better idea of the entire buying process, you can find ways to maximize it through marketing. By determining which sales funnels result in the greatest amount of profit, you can tweak your marketing strategy to boost the amount of money that your business makes.

Work with a Trained Staff

One of the biggest mistakes that entrepreneurs make is trying to do everything themselves. As it turns out, however, this almost always backfires. Rather than taking on too many projects, you should employ knowledgeable people who can help you develop an effective marketing strategy for your business. They should be involved in the process from the beginning so that they can provide their input on the overall strategy.

When looking for people to fill these types of roles, you should look for employees who are excellent at writing. They should also be familiar with all aspects of web design including graphic design. In addition, they should have experience managing social media accounts, email marketing lists, pay-per-click marketing campaigns, and other marketing tools.

Make Sure Your Website Is Up To Snuff

No matter what kind of business you have, a well-designed website is a must. You need to make sure that your site looks professional and that it works as well on mobile devices as it does on desktop computers. Give it an honest look to find areas where you may be able to improve.

Install a tracking code on your pages that can help you see where your visitors are going when they land on your site. Evaluate which of your content is the most popular. This can help guide you as you decide which direction you want to take your site. Comparing your website to those of your competitors can also be a good way to determine how well you are doing.

Take Advantage of Automated Tools

Today’s software programs and marketing tools make it easier than ever to stay on top of tasks such as email marketing. Instead of having to manually deal with every part of the process, much of the work can be automated when you use these tools.

Not only will this free up your time to work on other things but it will also allow you to reach a larger audience. You can grow your mailing list as big as you want without having to worry about adding to your workload. The more automation you can incorporate into your marketing plan, the more freedom you will have to focus on other aspects of your business.

Put the Needs of Your Audience First

Your ultimate goal should be to meet or exceed the expectations of your customers. When they land on your website, they should be able to find everything that they need quickly and easily.

All of the content that you create should be exceptionally high in quality and should benefit your visitors. Don’t forget to think about the types of keywords that your audience may be using to search for your products or services. Incorporating these keywords into your content can not only make it easier for people to find but can also help it resonate better.

Don’t hesitate to provide many different types of content on your site. By using articles, e-books, videos, or informational graphics, you can connect with as many people as possible. Diversifying the content on your site allows you to reach many different audiences.

These are some of the best strategies for web marketing Houston businesses can use to beat out their competition. If you are ready to take your business to the next level, you should begin implementing some of these ideas today. Before you know it, you can start growing your customer base and increasing your profits as a result.

SEO Houston Pros is Houston’s #1 Search Engine Optimization provider. We encourage any and all new business owners to contact us or call us today at 832-230-4495 with questions regarding the building of a new website for your business, any aspect of SEO and its benefits to your business’ online exposure. Or for the existing business owner, a review on your current website by visiting and completing our Discovery Page. We look forward to answering any of the questions that you may have!