SEO Houston Pros, Author at SEO Houston Experts & Search Engine Optimization Consultants

How Houston SEO Can Bring Advantages To Businesses Pt 1

July 19, 2021 By SEO Houston Pros Leave a Comment

15 Incredible Benefits Of SEO For Your Business In Houston

Part 1

More than likely you have heard the term SEO. In fact, you may have already researched the fundamentals and basics of this term. However, you may not have considered the full effects SEO can have on your business. Today is the day you find out!

1. SEO Promotes A Better User Experience

There are several ways in which you can help to improve your website and promote a better user experience. This can include adding relevant photographs and information as well as videos, easier navigation as well as mobile-friendly website configurations.

2. Using SEO For Sourcing Of Leads

When looking at business-to-business and business-to-consumer leads, inbound strategies are typically the most successful. Inbound marketing strategies can include social media content, content marketing, referrals, and of course, search engine optimization.

3. SEO Improves Closing Rates

Studies have shown that the average close rate that is achieved from search engine optimization leads averages around 14.6%. This is an incredibly higher rate than the average 1.7% close rate sourced from outbound leads. When a company reaches out directly to a customer through a cold or outbound lead it will typically result in lower conversion rates. However, search engine optimization leads the customer is contacting you in search of a product or service, increasing the number of conversions. These individuals have already done their research and have a specific purpose and requirement in mind.

4. Higher Conversion Rates Through SEO

A well-ranked website on a search engine is going to almost always guarantee higher conversion rates. As long as you are able to maintain a top position, your target market is going to remain aware of you. Over time, your target customer is going to become more familiar with your brand and their knowledge of your brand will increase, likely converting to a sale.

5. A Better ROI Through SEO

Search engine optimization can dramatically lower advertising costs. If you have a page that is ranking high enough, there is absolutely no need for advertising or pay-per-click promotions. Through proper SEO efforts, your website will remain at the top of the results for a very long time. Typical outbound lead generation includes visiting clients, direct selling as well as cold calls. As you can see, search engine optimization helps to lower costs which is an added benefit.

6. SEO Encourages Users To Visit Local Physical Stores

Once a user has conducted a local search, there is a high probability that the usual visit the local shop or store. This then shows a variety of different options. The user will typically choose a top choice and more than likely become a regular customer.

7. SEO For Brand Credibility

When your customers see that your website is on the first page of the search engine results, it tends to lead to credibility. This is going to show you as a top player in the field and that many other customers have researched you as well. However, if your webpage does not show up on the first page or even the second page, they may believe that you are new to the industry or not highly regarded.

8. SEO For Brand Awareness

Brand awareness simply means the extent that your target market recognizes your brand. This is simply how familiar your customers are with your service or product. The process of creating brand awareness is actually one of the essential steps in the promotion of our product. Search engine optimization is one of the best ways to ensure that your product or service is easily found in the search engines through organic or regular search. Once your website has reached the top of the rankings, users will be able to find you easily.

Call us or contact us today for your free consultation! Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the second article of this series.

SEO In Houston: Does It Even Matter Anymore?

July 19, 2021 By SEO Houston Pros Leave a Comment

Understanding If You Still Need Houston SEO

If you are someone that already works in the hospitality industry or any other industry for that matter, you might wonder whether or not SEO is as important as it used to be. The fact is, SEO is just as important as it has ever been. While there has been a lot of changes to SEO and how it impacts sites, its importance has only grown. As search engines begin to focus on the end-user experience, it is only becoming increasingly beneficial to people in every industry. With that being said, here are some of the top tips that you will want to implement within your SEO hospitality strategy to maximize its potential impact on your business.

Is Your Website Mobile Responsive?

This might be one of the most important things to figure out. After all, with the increasing number of mobile users, it only makes sense that Google and other search engines are rewarding websites for being properly optimized for this growing segment of users. Therefore, it is very important to factor this into your web design and web building process as your customers will be doing everything from researching your location to making purchases and other integral actions on their favorite mobile devices. Therefore, to provide an exceptional user experience to the growing mobile segment, you will need your website to be highly optimized for these users. Thus, to achieve a high ranking within the Google search engine results, your website must be fully responsive for mobile and tablet visitors.

Google My Business

Having a highly optimized Google My Business (GMB) page is crucial for any business within the hospitality industry. This is the page that will allow you to really control the pertinent information about your business. It includes everything from your phone number to your business description to landmarks surrounding your business and more. You can probably tell why this would be such an integral component for a business operating in the hospitality industry.

Consistent NAP

Google and other search engines are constantly looking to ensure that they are providing the most up-to-date and relevant information to their users. Therefore, you need to ensure that your NAP (Name, Address, and Phone Number) are constantly updated. Having any inconsistency with your NAP on various local directories scattered throughout the web is only going to hinder your ability to rank well within the search engines. Google will view this inconsistency as a negative and it will detract from your ranking potential. Your NAP should be the same across the board. Therefore, you want to be sure that it remains consistent by regularly updating it across all directories ranging from the Yellow Pages, Yelp and Trip Advisor, and more.

Using The Best SEO Tips

One of the best ways to gain visibility within the search engines is by getting your business to show up on the local 3-pack listing that is on the first page of the Google search results. To even be considered for this high ranking, you need to ensure that you are utilizing and implementing the most effective and proven SEO keywords within your niche/industry. Not only do you want to target keywords within your industry, but you should be targeting local keywords and long-tail phrases, as well. Find the best keywords to target and look to create descriptions that pertain to them and include primary and secondary cities nearby for a local SEO boost.

Get Your Reviews Up

A majority of consumers actively seek out reviews nowadays. Because of this, you will want to be certain that you are doing what is required to maintain a stellar reputation across the marketplace. This will require reputation management. You want to attract customers to write good reviews on your business and you also want to look to increase your cumulative reviews to boost your rankings.

By following the tips above, you should be able to dramatically improve your website’s ranking potential. Have a good social media presence, maintain a good reputation, ensure your website is optimized for mobile, and integrate highly effective SEO best practices into your strategy.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more tips and tricks on successful SEO tactics!

What You Should Look For In A Houston SEO Professionals

January 20, 2021 By SEO Houston Pros Leave a Comment

Top Qualities To Look For In An SEO Expert In Houston

Technology is advancing at a rapid pace on a daily basis making it critical for businesses that are seeking to succeed online to make use of search engine optimization. In order to get a share of the huge market on the web, most enterprises are turning to SEO experts to help them in positioning their brands strategically on the internet. Most companies tend to outsource SEO services since they do not have the manpower and knowledge to mount and execute SEO campaigns successfully.

Due to the wide popularity of SEO marketing, there are many experts in the market offering to assist companies to execute SEO strategies. As a client, when seeking an SEO expert, it is best to engage a professional who can maintain a good working relationship between your business and prospective clients. In this article, we have highlighted the top traits that top you should look for in your prospective SEO expert.

1. They Should Be Very Knowledgeable

In order to achieve maximum search engine optimization, there are a variety of tactics that your SEO expert should employ and utilize. When hiring an individual to handle SEO for your business, it is best that you hire a very knowledgeable professional as they will have all the skills and expertise needed to give your business maximum visibility on the internet.

2. They Should Be Hardworking

When it comes to search engine optimization on the internet, you cannot simply implement a strategy and then forget about it. For SEO to be effective, your expert will have to constantly monitor and alter your strategy in response to market changes so that it remains relevant and effective. The keywords you use for your business will need to be changed on a regular basis as the search algorithms used by prospective clients shift. If you want your business to maintain a relevant and effective SEO, you will need to hire a hardworking expert who has the capability to tune your strategy so that it adapts to the market.

3. They Should Be Patient

A great SEO expert should understand that the desired results will not be achieved overnight. When looking for an SEO expert, you should avoid people who promise to deliver exceptional results overnight as they will be lying to you. The ideal professional should be open and they should explain that it can take time to achieve the desired results. If you hire a professional who is willing to cut corners to make your SEO stand out within a very short time, you can end damaging your online image.

4. They Should Be Experienced

In any profession, the experience usually breeds expertise. This also applies to the field of SEO. When making a hire, it is best that you select a professional who has offered search engine optimization services to other clients in the past. Remember that with experience comes proficiency. In order to gauge the experience and proficiency of a prospective SEO expert before hiring them, you should ask them to provide verifiable references.

5. They Should Be Honest

The SEO expert of choice should be open and honest about the tactics they will employ to help your business achieve the desired results. If a potential hire is unwilling to disclose the tactics they will be using, there is a high possibility that they will employ shady tactics which can hurt your enterprise in the long run.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call today! Visit our blog for more related articles!

A Helpful Guide To Make SEO Friendly Content In Houston Pt 2

January 13, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 2

3. Well Optimized Articles

In the earlier days, most of the articles published on websites were usually a few hundred words. It used to be a numbers game which essentially meant that you needed to publish more in order to get more traffic. Things have changed today as most articles are longer than 500 words and the publishing frequency has also gone down.

This is due to the reason that Google has shown a preference for articles that are longer and of higher quality. Google’s aim is to provide the best possible answers to their user’s queries which often means ranking those posts higher that offer the most in-depth answer to the query.

300-word articles are not enough these days but it does not mean that you need to water down the content. Take a good look at the reports in Google Analytics and find out the posts with the highest engagement. Check the posts that have received the highest number of visits and the posts that have been read for the longest time. Also, find out the posts that have led to the highest conversions such as newsletter sign-ups.

Make use of this information to formalize a strategy as it works best for your particular niche.

4. Choosing Keywords Carefully

Some marketers prioritize writing without paying attention to SEO. On the other hand, some like to focus on the keywords that should be incorporated into the content.

You should begin your writing by identifying a good set of keywords that are relevant to the topic on which you are writing. For determining keywords, you can come up with them on your own or use keyword planning tools such as the one from Google or advanced SEO tools such as AHrefs or SERPSTAT. You also have the option of hiring the services of an SEO agency for keyword research.

If you haven’t started already, use this guide on how to do keyword research.

When you begin to write, make sure to use the identified keywords in the headlines, title, meta descriptions, main copy as well as ALT tags.

5. Image Optimization

It is important to add relevant images to your content to make it shareable and interesting. Websites with attractive and relevant photos are likely to make more sales as that’s what people like.

As far as image optimization is concerned, you should optimize the images by adding relevant keywords to the files and by writing ALT tags. Photo size should also be optimized as large photos slow down the load time which, in turn, hurts SEO.

Try to keep the image file size as small as possible but make sure that the images are high quality and look good. There are many image editors that allow you to do just that.

6. Focus On Shareable Content

Once you have written a content-rich, SEO friendly, and interesting article that people want to read, you need to make it shareable. There are several solutions available in the market including websites such as AddThis and ShareThis that allow you to add social media buttons to the website which makes it easy for people to share content.

7. Keep Producing Higher Quality Content

It should be self-evident by now but not every marketer applies it. If you want people to read and engage with the content, you need to make sure it is entertaining and useful. Search engines like to rank websites with relevant and high-quality content. The quality of your content is much more important as compared to all the other factors mentioned in this list.

Once you have figured out a strategy for writing and formatting your content, make use of the following tools for simplifying and improving your writing process.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

A Helpful Guide To Make SEO Friendly Content In Houston Pt 1

January 9, 2021 By SEO Houston Pros Leave a Comment

Tips On Writing Houston SEO Friendly Content

Part 1

Do you want to grow your business revenue without a commensurate increase in the marketing budget? If you do, you have come to the right place. The key is to publish content that is SEO friendly.

Here Is How It Works

Search engines rank those websites higher that are properly SEO optimized for search engines and have a good backlink profile along with solid authority. You will get more shares, engagement, likes, and clicks in case your website is on the front page of search results. There is no use of expert articles on your website if nobody is able to find your website. Simply put, you need to consistently produce SEO friendly content if you want your website to thrive.

It’s not easy and there is a lot of foresight and thought that is needed to produce strong SEO friendly content. After learning the basics and including those strategies in the content production process, you’ll find that it gets good results without adding much to your existing workload. Combine this with other promotional activities such as email marketing (regularly sending newsletters to your contact list) and a well thought out marketing funnel, and you’re set.

There is a lot you can do to bring more clicks to your website but today’s topic is restricted to producing SEO-optimized content.

Meaning Of SEO Friendliness

Simply put, it is the type of content that search engines like which means they will rank it higher in the search results. There is a misconception among some marketers that SEO-friendly content simply means content stuffed with targeted keywords but there is a lot more to it. It means writing content that makes it easy for search engines to understand, find, and connect the content to that particular topic you are covering.

As you will find in this article, producing SEO friendly content is not just limited to stuffing targeted keywords in your videos, posts, and other types of content.

Ways To Make Content SEO Friendly

1. Make Use Of Headlines & Sub Headlines

Proper use of headlines combined with sub-headlines is great for SEO. One of the biggest benefits is that your articles become skimmable which makes them easier for your readers to consume. People naturally like to share things they find easy to read.

Search engine robots work in a similar manner. When these robots are crawling through the website, they will take note of the headlines and sub-headlines and it will help the algorithms get a better understanding of your content. The algorithms will find it easier to determine the more important part of the content.

The use of sub-headlines along with headlines also helps in enhancing keyword saturation but it’s important for you to use it wisely and you shouldn’t try to game the system.

2. Internal Links

The number of backlinks is an important ranking factor for search engines. Good content naturally attracts a lot of backlinks from internal pages as well as external websites. Therefore, it is important for you to keep adding links to existing content from newer posts in order to drive more traffic by ranking the existing content higher. By consistently adding links to the already posted content on your website, search engine robots will be able to find the best articles on your website which means that people will also be able to find your best articles.

When you add links to other reputable and higher quality websites, it also adds to the validity of your website. Better links mean higher rankings for your web page in the search engine result pages. You should also use credible sources in the body of your posts as it helps in building trust with the readers.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Why Houston Online Marketing Is So Important

January 2, 2021 By SEO Houston Pros Leave a Comment

Top Reasons For Doing Business Online In Houston

While you do not have to run your entire business online, there are many benefits to being online as well. If you have a small business, you can benefit from the use of email to communicate with your clients and suppliers. A website can also be utilized to boost revenue and some businesses run their entire operations online only.

The Benefits Of Online Business

There are many benefits to online business with global 24/7 access being one of them. You will also improve customer service when you are online as you offer greater engagement flexibility. There are many cost savings for smaller businesses and the delivery of products is generally faster.

When you do business online, there is an increase in professionalism. Your paper waste will decrease which decreases your overall costs. You will also be able to manage your business from anywhere in the world as long as you have an internet connection.

A lot of consumers will prefer viewing products and services on a website before they have to meet you in person. The modern consumer also expects businesses to have a website or an email address. Business cards should have this information on them along with any other promotional material you create.

Managing Online Business Opportunities

The way that you manage your online business opportunities will vary depending on the systems and technology you use and offer. If you sell products, you can use the internet to create an online store. You can also manage your suppliers by ordering and communicating with them online.

Customer engagement is also possible online and you can easily get feedback from clients regarding your business. If you run a service business, you can offer your services via the internet. If you need to see people in person, you can make it easy for them to book an appointment with you online.

There are a number of online software packages that help you manage your business finances. You can make use of online banking, online tax services, and general accounting software. The internet also provides you with the tools you need to research your competition.

Your Future Opportunities

Business and industries are constantly evolving and you need to keep up with this. The internet can help you keep up to date with the changes you need. While you may not plan to have a website when your business first starts, this is something you need to have for the future. Online business is constantly growing and you need to keep up with this.

When it comes to planning the online parts of your business, you need to research your competition and see what they are doing. You should then determine which aspects of your business will benefit the most from being online. Once you have determined this, you have to look at your budget and see what you can afford right now.

You also need to become familiar with the laws and regulations related to your online business. Your requirements should also be considered as you need to choose the right software to help you achieve your goals. Take the time to think about any risks of doing business online and how you can mitigate them such as training your staff.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Why You Need A Houston Digital Marketing To Promote Your Business Pt 2

December 18, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 2

3. Personalizing Your Audience’s Experience

Your customers want to feel like they matter to you and your business. They want more than spending money on a product or service. Therefore, internet marketing addresses this by striving to create a holistic customer experience.

It can be designed and executed in a personalized way so that it addresses the individual concerns of every consumer. That means you can create tailored experiences that fit the needs and interests of each customer. Such a move is essential because people are different and will come to your business for varied reasons. Some may do so because they are interested in one type of service or product, while others will be interested in another. Therefore, the various needs translated to different customer experiences, and each needs to be met.

You will achieve this by creating multiple, bespoke marketing strategies that you can fit into one campaign. Such a thing is why internet marketing is a powerful tool for today’s businesses that seek to make their name known in the digital sphere. It helps them deliver the best possible experiences to their targeted leads and turn them into potential customers.

4. You Can Drive Quality Traffic

Traditional advertising faced a significant hurdle, that of getting interested leads. Such methods made it hard to know the number of valuable leads to reach since the ads would reach both the interested and disinterested consumers. As such, it was difficult to generate quality traffic that can signify valuable leads.

With internet marketing, companies can drive more quality traffic to their websites. They can reach more interested leads, which means targeting a specific demographic which translates to traffic that needs the products or services on offer.

The specificity of the demographic can be based on interests, socioeconomic status, spending habits, hobbies, and other information. With this, you can be very precise about the audience you want to target and be able to reach them, knowing that they will be interested in your business, products, or services.

5. You Can Increase The Company’s Visibility

If you want more people to visit or contact your business, then you need to increase its visibility. Marketing will be at the heart of this objective, but you need to do this both offline and online. With the offline approach, you are limited regarding who sees your adverts. You will not have much control over that.

But with the online strategy, you are exposed to billions of interest users. Moreover, you will have different elements assisting in the marketing of your business 24/7, which translated to increased visibility.

6. You Get To Multitask

When doing internet marketing, you can run several marketing campaigns at once. You can have one for your high-level consumers so that you can provide the quality of experience that suits them. Similarly, you can have another campaign running concurrently, the aims are drawing in new interests. Both experiences will be different, but the two are under the same internet marketing blanket.

Furthermore, you will be able to handle millions of consumers at once when they visit your site. You will only need to invest in a robust website that can take on multiple transactions so that you can get more conversions. All that translates into an opportunity for your company to grow and succeed.

7. Your Competitors Are Doing It

Lastly, your competitors are investing in the internet market, so why should you be left behind? They are continually looking for new leads and thus are keen on coming up with different internet marketing methods and will give them an edge over their competition.

Therefore, do what you can to beat them at their game. Taking your marketing online and obtain leads that you can convert before you lose them to your competitors.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why You Need A Houston Digital Marketing To Promote Your Business Pt 1

December 14, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 1

More and more consumers opt to research and shop for products online. Therefore, companies realize the significance of investing in effective internet marketing strategies. Understanding the impact or influence that internet marketing has in today’s commerce will help you see the value it will add to the growth and success of your business.

Why Internet Marketing Matters

Let’s look at the top seven reasons behind the significance of this type of online marketing and how its implementation can add value to your business.

With technology driving the way we do business; companies must come up and adopt useful and efficient internet marketing strategies and campaigns. Such marketing plans are vital in the continued growth of the company, as is shown in the following seven reasons:

1. Your Customers Are Online

More than 80% of consumers are online, and that number keeps growing. More than 4.3 billion people rely on the Internet for research. As such, you should invest in ways of leveraging the Internet to reach leads that are searching for your products or services. You, therefore, have billions of potential customers waiting to find you or your company.

When marketing, the primary goal is to reach as many potential customers as you can by providing them with relevant information and what they need or want where they work, live, or shop. The current generation lives, shops, and works online – on the Internet. That is where you need to take your marketing campaign.

With effective internet marketing, you will not only reach out to your target consumers but also connect with them. Therefore, you can find leads that you can convert into loyal customers.

2. Establishing Two-Way Communication

The previous methods of advertising were more of one-way communication. Marketers would create ads for print media and the TV or radio and wait, hoping that the target audience would see, hear, or read the adverts and then visit the business. It was an ineffective method because it did not address a crucial issue – what if the audience has concerns or questions? How would these advertisements help if the customers wanted to learn more about the business or its products or services? That is why today’s advertising is centered on establishing a two-way conversation. That is what Internet marketing is all about.

With this marketing method, you will provide your audience with a means of contacting you or your business to make inquiries or voice their concerns. You can do this by creating social media posts or even content on your website. You can also use PPC (pay-per-click) ads. It is possible to reach clients via digital marketing channels. It, however, works if you leave your contact details so that interested customers can reach you if they have any questions or need advice. Leave communication options that include email, calling, or live chat.

With such communication, you will be able to strike a two-way conversation that is essential in establishing a lasting relationship with your audience. It, in turn, creates an opportunity for you to connect and know your customers better. As a result, they will feel welcomed, appreciated, and valued by your company.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 2

December 6, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 2

6. Online Advertising

If you don’t mind spending some money, online advertising through different publishers can be just what you need. These ads can come in the shape of banners, pop-ups, and even text banners on platforms like Google AdSense. But if you want to make the most of the campaign, keep it targeted and focus. Don’t waste money on users that are not likely to support your business.

7. Landing Page Marketing

Landing pages should be a fundamental part of your campaign. Not only do they work well with other strategies, but they are critical for turning leads into conversions. Of course, the homepage of a website could be a perfect landing page. But it’s usually better to create a specific page users go to when you need to close the sale. Then you can bring more focus to the product or service too. Whereas a homepage might be too general.

8. Smartphone Marketing

As mentioned earlier, you’ll be hard-pressed to find someone that does not own a smartphone. Now consider that text messages had a global open average rate of 94% in 2018, as well as the growing popularity of useful apps. Add to this the fact that people always have their phones with them. All this information points to one thing – focusing on mobile users. You will lose out if you don’t.

9. Affiliate Marketing

As you are reading this, there are many affiliate marketers, looking for the next best opportunity. Will you be the one giving it to them? Because if you can get the right affiliate marketers on your side, there is no telling where the exposure might stop. For one, affiliate marketers only pay attention to promoting other products. In return, they get a share of the profit. And considering that these marketers can have extensive contacts and knowledge, they can serve a very powerful purpose. To make it even better, you do not have to make any upfront payments.

10. Viral Marketing

Just to avoid any confusion, a viral post is one that gains a lot of attention really fast. This is because the post is trendy, it grabs attention, and people can’t stop sharing it. More importantly, a viral post can bring significant exposure to your online business. Whether it is Facebook, Twitter, or a video on YouTube, you should never underestimate the power of a viral post. But if you want to create one, it requires some research. You have to know what users are looking for.

In Summary

Of course, the article makes digital marketing sound very easy. The reality is that you need advanced tactics if you want to gain the edge for your online business. That means taking the digital marketing options mentioned, and possibly consulting with a professional in the area.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 1

December 2, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 1

In a modern society filled with electronics, it is not surprising that more and more people spend time in front of screens. And when you think about it, how many people do you know that don’t permanently carry a smartphone with them? The truth is that digital marketing has become the most effective and affordable way to reach potential clients. But digital marketing is just an umbrella term because you have several options available to you.

If you want to get the best results from digital marketing, it is recommended to mix things up. Do not just put all your effort into a single channel when there are so many. Besides, do you honestly think your competition will limit themselves? No, they won’t.

So, here are the 10 best ways to utilize digital marketing for your online business.

1. Search Engine Optimization

Also referred to as SEO, search engine optimization tends to be the starting point for all online business owners. And this is based on the dominance search engines have when it comes to the internet. Most users trust platforms like Google, Bing, and Yahoo to bring them the most relevant websites. This also means your website is subject to the requirements set by these platforms. More specifically, you have to optimize your website to increase visibility and increase your ranking. The good news is that search engines do not charge you anything to get to the top of search results (SERPs), and organic traffic has the best odds of converting.

2. Search Engine Marketing

When you read or talk about SEM, it refers to search engine marketing. This is when you focus more intently on the search engines and the advertising space they offer. And the great part about this option is the instant top spot you get with relevant search results. Instead of optimizing your site, you worry about optimizing your ads. However, SEM typically involves PPC (Pay-Per-Click).

3. Social Media Marketing

Whether you like it or not, social media has only grown more powerful over the years. And now, it is part of daily life for millions across the globe. Hence the reason why you should be working on a good social media marketing campaign. Keep in mind that social media also expanded to include things like news updates, so users have more than one reason to log in. If you want to see your online business grow, make social media part of your strategy.

4. Content Marketing

Content marketing is yet another powerful way to give your business the edge. It is based on writing specific content that speaks to a specific market. You don’t want to be too aggressive here. Instead, keep the call-to-actions gentle and make sure the quality of the content is good. It is very important that users find the content useful and informative. Otherwise, it will not be as effective.

5. Email Marketing

One of the best ways to retain customers and keep them coming back is through email marketing. This gives you direct access to each one, but you have to use this information wisely. For example, do not send emails every five minutes. And when you do send them, make sure people WANT to open them, instead of tagging your business as spam. At the same time, it can help to bring in new clients if they sign up for your newsletter or subscribe to your site. When you have an email address, you have a chance to make it work for you.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.