Content Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

How Crucial Is Houston SEO For Your Digital Marketing?

May 9, 2020 By SEO Houston Pros Leave a Comment

8 Reasons You Need SEO For Your Website In Houston Pt2

4. It Can Improve Your Ability To Target Traffic

Believe it or not, but SEO can actually help drive targeted traffic to your site as they are actively seeking what you are offering. Because of how commonplace it has become for consumers to search for what they are interested in to find more information about things prior to making a purchasing decision, you can probably see how big of an opportunity it presents. In fact, 62 percent of consumers end up looking towards search engines first and foremost when they are trying to find more information about a business, service, or product that they are interested in. Likewise, 41 percent of them use it when they are ready to make a purchasing decision.

5. It Can Increase Your Authority & Credibility

The Internet has changed the entire typical sales process from start to finish. This is primarily due to the fact that consumers have so much information and resources they can use to learn about different options prior to even speaking with a sales representative. With SEO, you are able to make your business apart of this consumer learning process. This is very true when you are able to combine your SEO efforts with an effective content marketing strategy focused on branding yourself as an authority within your industry of operation. By creating high-quality and valuable content, you will have the opportunity to boost consumer trust and increase your credibility within the marketplace during this critical research phase.

6. It Can Position You Ahead Of Your Competition

During the process of optimizing your website, you aren’t only looking to boost your rankings on the results. Instead, you are looking to boost your website ahead of your competition. After all, the first result on a given page is going to drive an average of 20.5 percent of the leads. Whereas, the second place in the search engine results only gets 13.32 percent. Likewise, the third-place gets 13.14 percent. Meaning, as you are able to get your website ranking higher and higher, you will be able to better position your website to drive the most clicks for relevant and targeted keywords within your niche. This can help you beat out your competition.

7. Improve The End User’s Experience

The ultimate goal Google has is to provide an excellent experience for its own users. Because of this, a lot of the updates they make to their algorithms ensure that their users are greeted with high-quality, well-optimized, and relevant content. Because of this, various technical factors including a site’s responsiveness and speed can play a critical role in search engine rankings.

8. It’s Measurable

Lastly, one of the most crucial benefits it has over a lot of the other marketing strategies is the ability to measure every aspect of your efforts. Unlike a lot of the traditional advertising and marketing strategies you can implement, you will be able to see direct numbers from your SEO efforts. This will give you the ability to see what’s working and what isn’t. You can use various tools like Google Analytics in order to monitor which keywords are performing the best, which keywords are converting the best, and more. Having all of this information ready and available to you at all times can make it a strategy with a significant return on investment potential.

All of the above ideas can have a positive impact on your site’s ability to be indexed fast, and the list is by no means exhaustive. Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

How Crucial Is Houston SEO For Your Digital Marketing?

May 2, 2020 By SEO Houston Pros Leave a Comment

8 Reasons You Need SEO For Your Website In Houston Pt1

Nowadays, consumers typically use their favorite search engines in order to find various things from restaurants they should frequent to reviews on software providers. Therefore, no matter what your business is selling, the audience you are targeting is probably using a search engine to find it. Thus, if you are looking to bring them to your website, you will need to leverage search engine optimization. However, you likely know all of this if you have spent any time looking at digital marketing strategies. However, further down, we will be discussing exactly what makes SEO such a crucial component for a comprehensive digital marketing mix and we will be going over some of the top techniques and tools that you can use to enhance your visibility online.

Nowadays, SEO is an integral component of any effective digital marketing strategy. However, to really get across its importance, we will discuss some of the reasons you should be investing heavily in your SEO efforts.

1. Good For Brand Building

While branding is typically considered more of a traditional strategy and SEO usually falls under the digital marketing moniker, they both require very similar processes. After all, to build a brand effectively you need to look at not only what you are providing, but also what the market is saying about it. Whereas, when you are looking at the process involved with getting a site optimized, the factors are very similar. You need to craft the right content that fits in line with your target audience’s wants and needs. Then, you need to look for ways to maximize links to the content you created from various other sites. If you look to be mindful of this relationship as you are developing your SEO strategy, you will be able to use the right keywords and craft content that is completely in-line with the kind of brand image you are looking to portray.

2. You Get More Traffic With Optimization

While the surface-level goal of implementing SEO is to increase your site’s rankings within the organic search engine results, there is a purpose greater than that. The end goal is to generate more traffic to your website. Even more than that, it is to generate traffic that converts into leads and customers for your business. If you were wondering, it really works. Throughout the entire course of 365 days, this new site’s traffic was able to increase from 0 to 100,000 visitors using only SEO. If you are looking to drive more traffic to your site without paying for it, SEO is the best way to approach the situation.

3. You Don’t Have To Pay For Ad Space

One of the major benefits that come from SEO is the ability to get high rankings without having to pay for the privilege. When you look at a traditional advertising campaign, you can see how advantageous it would be. For a traditional paid ad, you look for a channel you want your ad to appear and you pay for the placement of it. Whether you pay for a specified period of time or per click or impression, you are still paying for it. Instead, consider that you are appearing all of the time for those searching for relevant keywords within the search engine results. While the top portion of the listings is paid to advertise, the remainder is organic. These paid ads are pay-per-click or PPC ads. Being able to earn one of these spots on the search engines for various keywords requires you to ‘bid’ on the keyword and pay every time someone clicks on it with the intent to purchase something or not.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

What is the best SEO service?

March 7, 2020 By SEO Houston Pros Leave a Comment

Helpful Guide To Find An SEO Company To Grow Your Business

If you want to know what the latest SEO trends in 2020 and the best SEO service, you’re going to have to do some research. You need to make sure that you’re working with an SEO service that is going to do great work for a decent price. That way, you know that the SEO work you get done will pay off.

You’re going to want to avoid working with amateurs in the SEO field. Even if a company is charging much less than the rest, you shouldn’t work with them if they are new to SEO. You should contact a few SEO services to ask them how long they have been in the business. You can also ask them whether they have links to websites they have worked on that you can look through. If they don’t have any proof of the work they have done, then turn to reviews to see if people were happy with their services.

To find reviews on SEO service, just look up their company name on a search engine website. You can use the keyword Houston SEO agency reviews. Make sure you look at a few different websites so you can get a more well-rounded idea of what to expect from them should you work with them. It’s never a good idea to hire an SEO company without researching them first because they may not be the best to work with. When you are careful and do your research, you’re much more likely to work with a service that knows what they are doing inside and out.

Know that SEO practices change over time so you’re going to have to work with a service regularly. For instance, these days mobile-friendly websites do better in search results than sites that are not mobile-friendly. Don’t get help one time and think that your website is going to do well the rest of the time that you have it online. You’re going to want to work with an SEO service regularly so you know that your website is more likely to do well in results. The longer you wait to get help again with your website, the more likely a search engine is to change how they rank results.

A good SEO service will have good customer service. To find out if a company is good at customer service, try to contact them to ask a few questions. You may ask what is paid search engine marketing? Let them know that you’re looking for a company to work with and that you want to know a little more about what they can do for you. If they don’t treat you as a valued potential customer, then you know that you probably shouldn’t work with them because they don’t know how to treat customers properly.

The best SEO service is not going to be able to make your website rank high in results the first day or two after they do their work. You may have to wait a little longer than that to start to see results. It’s a good idea to wait a week or two before you decide that you’re not getting the results you’re expecting. Most SEO companies will fix up your website a few times for you until you get good results. Just don’t expect your website to go viral overnight because that is almost impossible to have happened.

Contact the SEO service you’re going to work with instead of doing any SEO work on your own. You don’t want to make a change because then you may cause problems for your website. Just a single change that doesn’t agree with the algorithm that search engines use could cause your whole website to have problems. Then you’re going to have to pay more money to get the damage taken care of that you caused. Just contact an SEO expert in the beginning so you know there is no chance for your website to be penalized by a search engine’s algorithm.

It should now be easier for you to find the best SEO service. It can take some time to find the right service that knows what is search engine marketing and how does it work. You don’t want to spend money without seeing any results. Once you find the right SEO service, you’ll know it because you will have done your research.

The Amazing Advantages Of Hiring A Houston SEO Expert

February 12, 2020 By SEO Houston Pros Leave a Comment

5 Benefits Of Hiring An SEO Professional In Houston

A majority of people tend to believe that SEO is a simple task that can be accomplished on one’s own. However, SEO entails a lot more than you think and it definitely requires an expert. There exist many organizations that offer SEO services to their clients depending on their requirements. The following are some benefits that hiring an SEO company or agency offer:

Obtaining Professional Help Based On SEO

SEO requires the use of various kinds of tools that the average person may not be well aware of, regardless of how familiar he/she is with the internet. They may not be able to correctly utilize and execute SEO techniques for the most favorable results. This is where the need to hire the services of an SEO firm comes in.

SEO professionals have extensive knowledge based on tried and tested techniques that have to be implemented in order to get excellent results. Nevertheless, the SEO industry is highly dynamic and the formulas and ranking criteria are always changing. The algorithms of the main search engines change frequently. Therefore, your SEO techniques should be modified to keep up-to-date with these changes. An experienced SEO consultant will be well versed in these changes.

The Website Realizes Impeccable Results

It is always smart to hire a creative company to handle your SEO needs. When you have proper SEO, your website ranks amongst the top in the search engine results pages (SERPs). SEO enables your site to get the necessary exposure, hence, it will reach out to a wider range of subscribers and become more of a brand. When you utilize search engine optimization, your site targets the most relevant keywords will be loading faster, and it will have the capacity to actively compete with other competitors in the market. When the SEO of the site is done properly, you reduce your reliance on other marketing methods.

Enables The Business Owner To Focus On Their Core Business

Keep in mind that SEO requires a lot of time, endurance, and energy. When you are a businessman or businesswoman, dedicating a lot of time in SEO jobs isn’t favorable at all as it interrupts other works. As discussed earlier, a lot of things have to be performed in SEO and they need plenty of time and focus. By outsourcing this task to a dependable SEO firm, you get more time to concentrate on your core business.

Helps In Generating More Revenue For The Firm

Online businesses depend wholly on their websites. So, if the website isn’t optimized correctly, it won’t be able to serve the business as it was meant to. A website that is well-optimized goes a long way in generating more income for the business. As an increased number of clients will be searching the website, with proper keyword searches, the brisk business is done and earning higher income is made easier. Wholesome SEO helps to boost business in myriad ways.

Get Extra Services With SEO Firm

If it happens that you land the best SEO firm, then you are very lucky. This is due to the fact that such a firm will not only help with SEO services but it will also provide a lot of additional services. Most of the online marketing needs can be handled solely by the SEO firm. Actually, lots of these services are available at much cheaper rates with the proper agreement. Considering the limitless benefits that you stand to gain from hiring an SEO firm, there shouldn’t be any reason as to why you shouldn’t hire the best agency providing high-quality SEO services to the client at the most competitive rates. Why not invest in your brand today?

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Knowing The Types Of Marketing Strategies In Houston

November 5, 2019 By SEO Houston Pros Leave a Comment

10 Effective Houston Digital Marketing Strategies That You Should Consider

People use different terms to explain what digital marketing is and how it works, but not everybody gets the correct meaning of what it is. Furthermore, you can never be sure of which type of digital marketing strategy one is talking about since there are many types available. Therefore, instead of using an easier definition such as an internet marketing strategy or using other terms found on the internet, you can simply say that digital marketing is a way of advertising using digital devices.

Digital marketing is a large topic that can take time to cover and understand. Moreover, you can also choose to learn about a specific type of digital marketing that relates to the kind of work you do. Below is a list of 10 types of digital marketing strategies that are commonly used by online brands. Learning about these types of digital marketing will help you decide which digital marketing activity is best for your business.

1. Content Marketing

Content marketing has been around for decades and those who have invested both time and resources on this type of digital marketing have experienced great results. That is because, with content marketing, you have the privilege of creating brand awareness through storytelling. Moreover, content marketing also gives you an opportunity to build a relationship with your customers as long as you keep on providing valuable information.

2. Social Media Advertisement

Social media advertisement is considered to be an effective way of generating new traffic to online brands. That is because you can use this platform to promote any kind of business. It does not matter whether you are offering services or selling goods, you can generate more traffic for your business through social media advertisement. Furthermore, this platform makes it easy for you to increase awareness with the help of social media conversations.

You also need to be aware of the fact that, there are various social channels you can use for social media advertisements. If you are new to this type of marketing strategy, then you might want to start with at least two social networks so that it can be easy for you to manage.

3. S.E.O (Search Engine Optimization)

Search engine optimization is used to improve the ranking of websites on search engine results. That is why it is important that you invest in search engine optimization if you want your website to appear on top of the search engine’s results. To do this, you are required to use the right key phrases or keywords as wells links that direct users to a specific website. Search engine optimization can be a challenging task especially if you are not experienced in this type of work.

4. PPC ( Pay-Per-Click Advertisement)

This type of digital marketing does not require much work but you will be required to pay for these particular services as a marketer. The marketer is required to pay a certain amount for each click that is made to direct the user to a specific website. Both social networks and search engines offer marketers an opportunity to marketing their brands with this type of digital marketing strategy.

5. S.E.M (Search Engine Marketing)

Search engine marketing is considered to be the opposite of search engine optimization. That is because search engine optimization is considered to be an organic way of getting traffic. However, when it comes to search engine marketing, the marketer is required to pay for advertising if he or she wants to get traffic. A good example of search engine marketing is Google Adwords.

6. Affiliate Marketing

This type of digital marketing is considered to be a performance-based type of advertising. Moreover, when it comes to affiliate marketing, you are only required for the conversions and not for traffic. Advertisers also have to pay high rates that come with this type of digital marketing. Affiliate marketing is popular in the work of blogging since most bloggers depend on this of digital marketing to increase their web traffic.

7. Radio Advertisement

Those commercial breaks that interrupt your favorite program when you are listening to the radio can be annoying. But, this is how other marketers get to promote their business. Radio advertisement has proved to be effective and successful. That is why more marketers are depending on this channel to market their brands and even programs.

8. Email Marketing

Email marketing is not only effective but also very convenient and easy. That is because you can use this channel to send regular updates as well as valuable information to your important clients and email subscribers. With email marketing, you can increase your brand’s awareness and be in a position to maintain a business relationship between you and your customers. Another, benefit of email marketing is that you can also forward promotional letters as well as newsletters.

9. Television Advertising

It still works. Some people think that television advertising is not effective, but the truth is that this form of digital marketing is still effective when it comes to increasing brand awareness. The only problem with this type of marketing is that it offers marketers a limited targeting option. That is why television advertising is perfect for local brands.

10. Mobile Advertisement

Today, marketers are using mobile devices such as smartphones to promote their products and services. That is because a mobile device gives you the privilege of accessing other digital marketing platforms such as Instagram, Facebook, and YouTube. Mobile advertising is easy and can be done at any time and in any place.

Conclusion

Not everybody may be satisfied with the list above. Some people feel that other types of digital marketing are no longer effective, while others are changing from time to time. This has forced marketers to look for more updated ways of marketing their brands. However, one thing you need to acknowledge is that developing a successful digital marketing strategy is not an easy task. especially if you do not have the knowledge and skills required to develop a successful marketing channel.

However, you can always save time and stress by relying on one of these types of digital marketing. All these types of digital marketing campaigns that have been mentioned above have proved to be effective and reliable when it comes to driving traffic to websites. Furthermore, these types of digital marketing strategies are affordable and easy to start since you do not need any special requirements to begin.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston!

Knowing The Vital Strategies For Houston Digital Marketing

September 12, 2019 By SEO Houston Pros Leave a Comment

9 Crucial Strategies That Are An Integral Part Of Effective Digital Marketing In Houston

Digital marketing is a term synonymous with networking strategies and campaigns. But to see the gains of digital marketing, you need to understand the procedure you will have at your disposal. Every digital marketing method you decide to use should help you stay afloat, giving a competitive edge and makes you a cut above the rest.

That then requires that you have a deep understanding of the ins and outs of digital marketing. You have to be familiar with the definition, its significant, and how you use the different digital marketing strategies.

What Is Digital Marketing?

It is a marketing approach that relies on the use of electronic gadgets and platforms. But there is more to it than you may think of from the outset.

Digital marketing is not something that came about with the advent of the internet. It has been around eve since electronic devices become an integral part of life and the way we do business. It entails more than just content generation and marketing, coupled with the leveraging of social media. Such things are part of the overall approach in digital marketing, but keep in mind that this is a marketing method that can take place online and offline.

Why Digital Marketing Matters?

The dependency on our electronic devices increases with every passing day. We are spending more and more time on these gadgets. Research shows that the average American spends more than 11 hours on electronic devices.

Those may be scary stats, but they are nothing compared to the fact that we are drawing ever so closer to spending every waking hour on these machines and gadgets. Given such statistics, digital marketing becomes a pivotal element in today’s world of commerce. The lack of adequate efforts to drive this marketing strategy can spell the downfall of your business. If you want to stay in the pack or ahead of them, then you should invest in digital marketing. Looking into the different methods employed in digital marketing and pick the ones that best suit your venture, target audience, and industry.

Types of Digital Marketing

1. Search Engine Optimization

It is a technique that entails growing online visibility for search results on search engines such as Google and Bing, among others. Search Engine Optimization (SEO) focuses on organic (non-paid) methods to ensure that your company, brand, product, or services appear on SERPs (search engine results pages). In short, eh user will receive individualized results for the keywords the input for the online search. Other elements also used to determine the results to show, including the user’s location and browsing history.

The search results are displayed in a list with the ranking determined by a search engine algorithm. The algorithms are updated continuously based on the users’ every changing way of engaging online and their searches. Therefore, if you manage to bag a high rank on the first SERP, then you are likely to enjoy more incoming traffic to your website. You then can convert those passive visitors into active customers.

2. Search Engine Marketing

You need to bolster your SEO efforts with some Search Engine Marketing (SEM). It will cover the areas the SEO fails to address. Ideally, the objective with SEM is to get the advertisement space on the SERPs. That means you will have to buy that space, meaning you will need to invest in paid search platforms such as Bing Ads, Google AdWords, and Next.

You will be charged a certain amount to have your advertisements appearing in various places on the search results pages. If you understand that SEM entails, then you will invest in it via options such as PPC (pay-per-click) advertising.

3. Social Media Marketing

At this point, you now know how crucial social media is in today’s marketing strategies. However, how well do you understand is implementation as a marketing tool? If you master how to leverage social media for marketing purposes, then it will be a platform that increases your exposure (online visibility). It offers an intimate approach to connecting and engaging with your customers. As you interact with them, you will manage to get valuable feedback that you can use to improve your products or services.

4. Content Marketing

Content is at the heart of it all. It is the material you display, be it text, images, or videos. However, prominence is given to written content. But even then, every kind of content has its place in today’s digital marketing hence the need to come up with an effective content generation and marketing plan that you can blend with other digital marketing elements such as social media marketing and SEO.

You need content to keep your target audience engaged. Therefore, the material you generate should be created with the audience in mind, taking into consideration the users’ likes, needs, and interests. And as these things dictate the subject for the content, you also need to consider their language and online search keywords they use so that you can utilize all that to boost your search engine optimization.

5. Affiliate Marketing

The need for hiring a salesperson for your brand, service, or products is the same way that you will need to invest in affiliate marketing, which entails paying for conversions. The affiliates are your sales personnel who promote your product or services and earn a commission. The beautify of it is that you will determine the rate and only pay for the conversions you get. You will not have to worry about upfront payments when it comes to affiliate marketing.

As you invest in affiliate marketing, make sure that all terms and conditions are clearly spelled out and agreed with beforehand. The affiliates you enlist will be your brand’s representatives tasked with carrying its message to the masses.

6. Influencer Marketing

Influencer marketing may be one of the newer tactics in digital marketing, but it has managed to make its mark known. It involves the use of people with a significant online reach and whom online users view or regard as experts. You will be leveraging their social influence to drive up traffic volume and sales. It is a popular strategy used in social media marketing. Some of the social media platforms known to be utilized in influencer marketing include Snapchat and Instagram. The influence will post images of your product or mentions your brand or services in their posts.

7. Email Marketing

Email marketing, as the name suggests, is about using your email address to update your customers or clients. You will be sending updates to your email subscribers regularly informing them about your business or what you have to offer. It helps establish a stable relationship as you make it part of your digital marketing campaign.

8. Viral Marketing

It is a strategy centered around creating content that has the potential of becoming a trendy topic. Such posts can be strange, funny, controversial, but bearing the power of sending the desired message across. It is one of the most effective ways of increasing traffic to a site over a short period. While viral marketing may be hard, its benefits are well worth the time and effort.

9. Mobile Phone Advertising

Lastly, you cannot overlook mobile phone advertising. We are in an age when everyone has and uses a mobile phone. Given this, all the other marketing tactics mentioned above can be done on mobile devices. Therefore, you need to ensure that your overall digital marketing efforts take into account the relevance of mobile phone advertising.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO!

The Principles Behind The Effective Houston Digital Marketing Are Explained

September 5, 2019 By SEO Houston Pros Leave a Comment

7 Core Principles Of Effective Digital Marketing In Houston

Are you trying to figure out the best way to develop and deploy an effective digital marketing strategy for your business or that of a client? If you’re new to the field of digital marketing, practicing techniques for yourself is an excellent way to gain experience.

The approach you take to digital marketing will largely depend on your end goals, however, there are certainly some universal principles to keep in mind to ensure an effective strategy. If you want to learn more about successful digital marketing in 2019, check out this brief guide below to help you get started on the right track.

1. Draw Up A Realistic Framework

Prior to implementing any techniques or investing any money, you need to map out your approach. There are multiple ways to do so, such as timelines, editorial calendars, and content mapping. What’s more, there are dozens of free online tools to make the job of content planning and management super streamlined.

The essential point is to set several realistic goals for your strategy, leaving room for the unpredictable. You can do this by basing your goals on a series of key performance indicators (KPIs), which are directly related to the vision you have for your business.

2. Identify Core KPIs From The Outset

What are you like at setting goals? You need to select the right metrics to center your efforts on to ensure you get the end result you want. Choosing the correct KPIs – the ones most closely linked and representative to core target areas in your business – will help to keep you on target. In addition, you will be able to clearly see which marketing actions are working and which require tweaking.

Here are some questions to ask to help you work out which KPIs to use:

How is this KPI linked to my end goal?
What is this KPI measuring?
Is what is being tracked linked to user experience? If so, how?
What level of depth will I use to monitor certain metrics and is that accounted for in my plan?

3. Learn How To Create An Effective Funnel

Those with experience in the field of traditional marketing will already be acquainted with the idea of a sales funnel. A sales funnel is simply a play-by-play outline of each step of a buyer’s journey. Here is a brief breakdown of the concept with examples:

Outreach: Landing page, Facebook ads, infographics, explainer videos, content marketing, etc.
Conversion: Informational blog posts, quizzes, case studies, social media, etc.
Closing: Reviews, questionnaires, email series, etc.
Retention: Whitepapers, contents, e-mails, exclusive offers, surveys, etc.

The widest section or the beginning of the funnel is the outreach stage, where brand awareness and engagement occur. The stage is vital for capturing new traffic and re-engaging repeat visitors. The top of a sales funnels is where all the marketing happens and it needs to be highly engaging – start thinking about building relationships rather than focusing on the sale.

4. Understand How To Generate Effective Content

Effective content involves much more than Facebook ads, great blogs, and Tweets! There are many things you can do to create and distribute content more creatively. You are going to need to learn the latest methods of reaching new audiences by getting up-to-date with online technology.

To get the best results from your outreach and engagement methods, you need to be able to tell a story. Your strategy should focus on effective advertising campaigns that are not only high quality but offer value to the audience.

5. Allow For Flexibility In Your Strategic Plans

No matter what your plan is, there should be room for flexibility. Think about when you give “fake” deadlines for tasks you delegate to employees: you should take the same approach with your digital marketing plan. There should be ample room for dealing with unpredicted events and time fluctuations.

Ideally, you want to leave some “blank” spaces in your schedule and marketing timeline, which can be filled as you go. You also need to leave room for incorporating things like responding to viral articles from your competition, reacting to relevant current events, or unforeseen investments in new online tools that could alter the direction of your digital marketing plan.

6. Generate Lots Of Evergreen Content

Different forms of content serve different purposes and you need to incorporate various types when working on your business’s content marketing strategy. Although it may sound complex, it’s actually pretty simple if you take time to bulk content together and keep it all organized around tags and keywords.

Evergreen content is a form of unique content that can be repurposed in multiple ways across multiple channels. As a result, such content is generally not event or time relevant, but it centers around your brand’s story, key offerings, and core message.

7. Visualize A Clear Path

Is your content heading in a clear direction in line with overall engagement and traffic? You need to make sure that is the case from the outset in order to progress through each stage of your marketing strategy. Be sure to track how each phase of your sales funnel is performing and seek out re-engagement techniques if you notice conversion rates fluctuating.

The ultimate goal is to develop a flexible strategy that demonstrates a clear understanding of the processes you need to follow to create SEO-friendly, highly sharable content. Along the way, you should always compare actual results against expected results so you can track how well your strategies are workings and make any required changes.

Ending Words

In order to create a successful content marketing strategy, you need a solid understanding of effective project management, which involves having a solid overall vision of your plan as well as a detailed breakdown of each stage. Content marketing strategies require a mixture of art and science to ensure they are a success.

Effective digital marketing strategies can be tough to create, but with sufficient practice, you can master techniques that work to your benefit. Keep in mind your aim should be to remove your focus form conversions and profits and instead center your efforts on the human element – your brand story, the buyer’s journey, and audience engagement. If you learn how to authentically engage with your target audience, you are almost guaranteed to see success.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

SEO Houston Work: Creating The Best URL

July 10, 2019 By SEO Houston Pros Leave a Comment

The Keys For Perfecting The URL In Houston SEO Work

Creating the perfect URL in SEO may seem like a footnote and five-minute process and this can make a very important component of SEO success go overlooked far too often. URLs are the essential building blocks of web traffic and their use can really make or break the entire SEO campaign.

While all URLs must be created mindful of its particular task, no all the pointers listed here will apply to each URL on Each page. Your website will not be thrown on a hopeless tailspin of these are not applied to each page, these pointers are more about providing insights so that you can optimize your own practice and use URLs to their full potential.

1. Remove Extra Words

Make sure you take out all the words that are not absolutely necessary to the significance of the URL –– also known as “stop words”, this will improve the readability. This could include words like “and”, “that” as well as other extra words that don’t actually need to be there. The important rule to follow is that the URL must still be understandable to a human reader. This not only helps them to understand the subject better but improves their trust in the site.

2. Relevant Keywords

Keywords are one of the important elements that provide humans and search engines more information about the page they are on, so having a couple in the URL is a good idea. The best use is to have them describing the contents of the page itself.

Think of how often URLs must be copied-pasted when using social media or sending emails. This is because the URLs lack their anchor text, the text used in the URL is essential to understanding what will be found at the other end of a link. When you use proper anchor text with your URLs you are hitting many birds with a single stone –– the keywords you use to make it easier for the search engines to know what the content is all about so they can pass this on to those performing relevant search queries.

3. Easily Readable

Your URL will be read by both human beings and search engines. With this in mind, it is important that it is easy to understand and makes sense Your URL should inform the reader what they will find at that link. So be sure to include as many relevant keywords as possible and pull out anything unnecessary. Ideally, it should also include the domain, sub-domain and the keywords you have selected –– be sure not to make it look to spam-like because this can limit accessibility.

4. Utilize Hyphens & Underscores

The options available when looking to separate words in a URL are underscores, hyphens and nothing at all. We suggest using the hyphen option as this improves the overall readability of the URL and humans, as well as the search engines, will find it easier to understand. Underscores are another option that has risen in popularity recently since search engines are finding these easier to understand. Now that systems have been improved, hyphens and underscores are understood in the same way. Spaces are not recommended as they diminish the readability of the URL.

5. Single Domain & Subdomain

Many people disagree with placing content from subdomains into a subfolder to improve rankings. There may be times that a webmaster has no other choice and if that is the situation then go right ahead. But, if you want your website to perform especially well with the search engines you will want to keep things organized in a single root domain and subdomains. To think of this another way, practice the same logic you would use for effective website architecture –– shallow. Shallow means that there are not labyrinthine subdomains leading to netherworlds of content.

6. Canonicalize When Possible

If you end up with two identical URLs and both contain very similar content, you should consider applying a 301 redirector and cannibalizing them. Having duplicate content doesn’t actually make a huge impact on search engine ranking, but it can have an indirect effect by slicing signals between two different pages. It doesn’t occur to many people that a web page can have many different versions like a www version, a non-www version, an HTTPS and an HTTP version.

7. Exclude Dynamic Parameters

You may find it better to not use the URL parameters if you can avoid it. If you find yourself with over 2 URL parameters, you may want to consider reworking the URL so that it is static text and easily readable. There is a good chance that you rely on a content management system that is pretty quick to help out when there are many parameters. These parameters can perform functions like tracking clicks and in general, aren’t a problem except that they can make for some oddly complex URLs.

8. Match URLs & Titles

This is what all URLs and titles should look like, but some variations in the titles can be allowed. Matching the title with the URL accomplishes the important goal of improving user experience. This is the same reason that many pros will suggest making the page title and the visible headline the same. The title provides an expectation and the headlines come in with the confirmation.

9. Keep Only Essential Punctuation

It is easy to take out all punctuation from a URL and too much punctuation can make the URL confusing. Not only do they make things a little harder to read they can affect the smooth functioning of crawlers and web-browsers. Alphanumerics and a few other characters are the only ones that don’t require encoding when they are used within a URL. As a rule of thumb, just leave out the punctuation unless there is a really good reason to leave it in.

10. Limit Folders

Visible dashes separating folders are not actually a problem except that they make the site appear much deeper than it actually is –– for human readers and search engines alike. Lots of dashes can also make it more difficult to edit the URL. The rules on this point are not definitive and it will be up to the SEO adjuster to make a good judgment call on this one.

11. Restrict Redirection

Redirections are a good tool but don’t overuse them. It is pretty normal for a crawler to select URL 1 and receive a redirection to URL 2 or URL 3. But if this pattern continues for more than a mere handful of sub-links penalizations will be forthcoming. The search engine will often follow the redirects for as far as they can go but this will limit the ranking improvements you will receive and make the URLs seem less important.

12. Case Sensitivity

In general case, sensitivity is not going to be a problem, if you are using IIS or Microsoft. Sometimes trouble can arise when two similar URLs can be differentiated only by uppercase or lowercase letters, this is based on the case sensitivity of the servers in question. There is not any justifiable reason to insist on capital letters in a URL so it is best to just keep everything lowercase and avoid any problems like this.

13. Avoid Keyword Stuffing

You do want to make sure your URLs are bolstered with pertinent keywords, but you don’t want to go too far. Too many keywords will make your URLs look like spam and this can immediately incur a penalty. If this practice is used too often it will certainly ruin your SEO efforts. Only use the keywords you need for the page in question.

14. Using Tracking Parameters

Tracking Parameters are added to the URL to provide important information or say something about the page. For example, a web page may use “samplestore.com/?storeid=” to indicate the page of a specific store. But, it would be better to use something like “samplestore.com/store101”, actual descriptive words are a better option. Furthermore, try to limit the number of parameters you apply to a URL.

15. Shorter Is Better

As a rule of thumb, it is better to use shorter URLs than longer URLs. If you already have a URL with over 50 or 60 characters this is still ok. But, once your URLs are pushing higher than 100 characters, you should begin looking for ways to shorten the line. This is not an issue with search engines but with human users who will be copying and pasting these links. This way is more aesthetically pleasing and reliable.

16. One URL For Your Homepage

The home page is the most important page of the website and is also the most powerful in many ways. For this reason, it should be given a single URL. Your home page will be receiving more visitors from inbound links than any other page on your website. So it should be a simple URL with straightforward function. There should never be any links inbound to an alternative version of your main page. All 301 redirects should return to this home page if your site does include duplicate URLs.

17. Paginated URLs

Paginated URLs occur when a page that includes the listings for a category has to create more pages because the items exceed the dimensions of a single page. For example, a page that is made for a 50 item list now has 300 items to display. These paginated pages will look something like this “http://www.sample.com/white-shoes?page=1” then page 2 and so on.

The ideas and tips included here are all considered best practices but you are free to modify your approach to best suit your needs. By keeping up intelligent practices from the very beginning it is easier to make necessary adjustments in the future.

Sure Benefits Of Houston SEO For Small Businesses

June 17, 2019 By SEO Houston Pros Leave a Comment

A Basic Overview Of the 5 Benefits Of SEO Houston For Small Business

Search Engine Optimization is a science and art that allows small business owners to craft fast, robust and engaging websites that will rank well with the search engines. When this is achieved, the small business can count on a steady stream of high-value customers which will have a higher propensity for becoming paying customers.

SEO offers many other benefits on the path to web site supremacy. For example, brand awareness increases on your way up. This is because customers begin associating your name with the top-ranking options and this brings with it some prestige.

Following are the top 5 KEY benefits SEO offers small businesses:

1. User-Friendly Websites

One of the goals of an SEO campaign will be to create a fun, fast and engaging user experience. Even though the traditional goals were to improve the experience for search engines, it is essential that your visitors will have everything they need to make a successful well-informed decision when they arrive on your site.

A website that is fast-operating, well-organized and visually compelling will interest your visitor to come and find expert solutions to their problems. Your impeccable organized website should then be supported with top-quality engaging content that provides solutions to the issues your specific audience might be facing. This quality content will keep them coming back for more and will contribute to your authority in your niche.

2. Attract More Customers

While websites have many different uses the real reason any serious business has a website is to help them get a leg up on the competition. Why else will a successful website often be the product of $1000s of dollars of top-quality SEO work? Businesses who have better SEO than there competition soon begin to overtake their competitors and widen the gap between them.

One of the best things about SEO is that it is a marketing plan that can be selected for the precise needs of the company at the moment and then is expanded as greater profits allow for more functions and services.

3. Better Conversion Rates

Websites that have had search engine optimization work will load faster, provide better user-experience and perform the same no matter which device or browser they are being displayed on. The way the webpage performs is crucially important to brand image as online customers are looking for small clues to decide the reliability of an online provider. So SEO leads to loyal customers, returning visitors and more subscribers.

4. Build Brand Awareness

Perhaps the greatest advantage of being perched on the lofty pinnacle of 1st place SERPs is the great brand awareness that you can enjoy. For better or worse, shoppers believe that those companies featured on these choice positions are those offering the best quality, customer service, prices, etc. This means you gain a lot of credibility with potential customers.

Whether they actually click on your business or not, they will soon be back to shop again and next time they will see your options listed again the trust barrier will have been breached. This is why small business needs to take the time to list high in the search terms for the goods and services they are providing.

5. Bypass Competition

Let’s take an example of two competing business offering the same products at the same prices to the same audience. One of them has neglected SEO for alternative marketing options, while the other has spearheaded their digital-marketing campaign with a formidable SEO.

Considering that is the only difference, which business will be generating more customers from local searches? Which will begin making more money from those customers? Which business will have a faster track to their goals and objectives?

SEO is a powerful tool in experienced hands. If your competition has already started their SEO project they can have a considerable head start by now. It could be time to ask yourself what an experienced SEO expert could do for your online presence.

Please feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Lead Generation Tips From SEO Experts SEO Houston Pros

March 18, 2019 By SEO Houston Pros Leave a Comment

ALL YOU NEED TO KNOW ABOUT LEAD GENERATION

Part 3

Modern-day search engines are engineered to recognize and reward top-quality content posted on optimized websites. As such, it is not only important to craft content but the content must be of high-quality. To ensure you meet these targets, you can organize a content audit intended to give you insights as to the distribution between leadership and promotional themes.

With regards to thought leadership content, the content must be compelling, insightful, and substantial. It is not just a matter of developing content for the sake of it. Ensure that the content prioritizes content quality and not just quantity. Your content should not just promote you or your products, it needs to be useful.

Moreover, you should promote your content, both visual and non-visual contents, on your social channels. This is especially important for your high-quality and engaging content. As the content continues to engage with the audience and improving viewership/readership, Google and other search engines will consider your content as being valuable content. As a reward for producing high-quality content, they will rank you higher. Additionally, the natural links that you get from your promotional efforts tend to be more valuable than other links. Therefore, make a point of developing useful and informative content.

Website

For all your marketing efforts, you need a place to carry out all your conversions. A well-optimized website is the best place to do this. Endeavors such as convincing prospective customers and or clients to sign up to your newsletter or enter promotions are most effective when done on websites. Importantly, such endeavors help you convert visitors to leads. However, you need to get the content, the layout, the forms, the designs, and Call-to-Action (CTA) right.

Blog

The blog provides the best space for you to foster trust with your potential customers and clients. For starters, the blog is accessible via various internet channels, which makes it search engine optimized.

That being said, you should note that not everyone is readily willing to sign up for a demo or give their email to sign up for the newsletter. The best course of action is to clearly and ask the blog traffic to follow you on the various social media channels you are active. While they follow you on social media, you can use highly engaging content to capture their interest bringing them back to your blog. When they visit your blog several times, they will naturally explore your entire website. This makes your blog an important conversion tool.

Social Media

Social media has been growing tremendously in the recent past resulting in an explosion of information. These days, buyers are using social channels to get reviews of certain products and services, especially through the eyes of influencers and their peers. As such, you can use social networks for branding and exposure, you can use it for lead generation also. Therefore, you should aim to be easily accessible of social media channels such as Twitter, Facebook, LinkedIn, Instagram, etc. wherein you can build trust.

Outbound Marketing

While the main interest in marketing has been inbound marketing, the prudent approach is to blend both inbound marketing and outbound marketing. Inbound marketing will unboundedly yield lead generation activities, you still need outbound marketing to bolster your inbound marketing efforts and streamline the target audience.

Inbound marketing is the use of outbound channels to get your content and message to an audience of potential customers and buyers. These efforts are typically made through rented attention, instead of your own attention channels.
On the other hand, when dealing with outbound techniques, you have to make our audience know about you without having met you. As such, the outbound methods are designed to wow your audience, giving your company a stellar image. The massaging in outbound marketing is highly streamlined and it is accompanied by a compelling call-to-action.

This makes outbound marketing very effective; it can push a lead through a funnel very fast to the intended conversion, whether a purchase, a newsletter sign up, or any other end-goal. By combining both inbound marketing and outbound marketing, you can provide the leads with the extra urge to go down the funnel much faster.

The perfect blend of inbound marketing and outbound marketing can potentially skyrocket the number of shares and views you generate. Importantly, this increases the number of potential buyers accessing your message and content.

Email Marketing

Email is another important marketing tool. It is the most popular lead generation tactic that marketers use given its stellar ability to grab the attention of prospects. As such, you should use emails as one of your main communications channels. This will allow you to get your content and message directly to your audience, prospects, and leads.

Display Ads

The main advantage of display ads is the potential to directly reach out to a specific demographic or target a certain behavioral action. However, this means of lead generation allows you to target a specific location or even a specific online publication.

You can also use re-targeting ads which track your leads pattern of behavior on your website. With re-targeting ads, your visitors can be cookied, allowing you to display your ads to them even they visit other websites.

When done properly, display ads can drive leads, pass your message to your target audience, and educate your potential leads. In fact, displayed ads can and are used in every stage of the conversion funnel. You can use display ads to build your audience and brand at the upper stages of the funnel. It can help evaluate and educate your leads in the mid-section of the funnel. Finally, it can improve drive conversion at the bottom of the funnel.

Pay-per-Click Ads

Pay-per-Click better known as PPC is the ads that you are charged with each click of the ad. This model of marketing is usually deployed by search engines such as Google, Bing, and Yahoo on search results pages or even on third-party websites.

On search engine results pages, the PPC ads are displayed in the sponsored section of your results, which is typically located in the top section of the page. Therefore, you can use PPC to grab more attention to website and company. Importantly, you can use PPC to generate high-quality leads. By use relevant and targeted keywords in your ads, your ads will be displayed when your audience search for the keywords.

Call us or contact us today for your free consultation. Visit our blog for more related articles on how to execute the best SEO in Houston! Click here for the fourth installment of this article!