Digital Marketing - Archive - SEO Houston Experts & Search Engine Optimization Consultants

All About Backlinks In Houston

August 12, 2021 By SEO Houston Pros Leave a Comment

Knowing Deeply What Is Backlink

Have you come across the term ‘Backlink‘?

A backlink/Inbound link/incoming link and refers to a Link that is usually created when a website links to another. They somewhat act as votes of confidence from one website to another, making them invaluable for SEO. They vouch for the content published by another site and are a signal to search engines that indeed, another site deserves the acknowledgment.

When many websites use backlinks to direct to a site, that site is considered legit, which makes the site surface on a SERP. This is because the site appears to offer valuable content hence worth directing to. Conclusively, backlinks are very useful in enhancing search visibility as well as increasing a website’s ranking position.

Earning & Giving Backlinks

The process of obtaining a backlink is referred to as link earning or link building. Here’s all you need to know about earning backlinks as an important factor in off-site SEO:

The value of backlinks differs. As expected, when a popular high-authority and trustworthy site backlinks your site, you are more likely to benefit from it unlike a low authority or spammy site. More people are likely to visit and follow backlinks from the former, making these the most desired type of backlinks. Of course, the rate of following a link also matters since having a high-end site mention you and have no following from it is practically zero work. This does not mean that companies should dispose of no-follow links, however. Even being merely mentioned on a trustworthy renowned website could increase sales and boost the popularity of your brand.

On the flip side, the backlinks you offer to other sites also matter, and have an important role in the value you offer. With this in mind, when linking an external site, be cautious of the right choices concerning the kind of content the website you are backlinking offers, its authority, trustworthiness, search engine accessibility, and so on. Whether you are following or not following the link, it could have a huge impact on the credibility of the content that you publish.

Competitive Backlink Research

Gaining enough backlinks can be exhausting. This is especially the case for an upcoming site and those set out to expand their keyword footprint. In as much as you may have no idea where to start, a shrewd move would be looking at competitive websites’ backlinks. Simply look for the backlink profile of your competitors, who rank well based on the keyword you’re looking for, then learn from them. Through this, you get to learn how they build and earn their backlinks, which sets the pace for you.

Search Engine Marketing & SEO Services Expert

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The Significance Of A Houston Online Marketing Pt 2

July 29, 2021 By SEO Houston Pros Leave a Comment

Online Marketing Strategies In Houston

By taking a step back to see the prevalence of online marketing in our own daily lives, we can appreciate its importance. It may come as a surprise to realize the number of times marketing campaigns are being run on your feed every day. Take into account some common practices that you’ve noticed been applied, whether or not you were aware at the time.

Search Engine Optimization

When was the last time you used your favorite search engine to look for something? Were you looking for a particular business, a product or service, or even information? Regardless, SEO or search engine optimization is what you need to thank in case you found what you were looking for. Search engines such as Google are able to give you the most relevant results through this online marketing practice. In the past, you may even have ended up making a purchase!

Social Media Marketing

You probably follow brands that you love on social media. And even if you don’t, you may have engaged with such accounts for a while after stumbling upon them. Whether or not you interact with these brands regularly, you still get exposed to their marketing efforts. You must recall seeing a post or an ad about a popular product or an upcoming sale. In other words, you can interact with the products or services of your favorite brand through social media marketing.

Content Marketing

There would be nothing on the internet if there wasn’t content. However, that’s not the case today. Billions of pieces have filled this space. They exist in various forms including written content. These pieces are part of the content marketing strategy of someone on the net even when the content’s totally informational. You may think that you are simply being offered useful content. However, marketing to the businesses producing this content is also done.

You must be starting to comprehend the dynamics involved in online marketing…and how well it works on all of us.

You No Longer Need To Shy Away From Online Marketing

You won’t achieve anything positive by avoiding using digital marketing strategies for your business. Why not give it a shot and see its advantages? You wouldn’t be stretching too much since you may already be unknowingly using various digital marketing methods. For instance, this would be the case for your business if you set up a website. You need to take advantage of strategies that you may already be using. By doing this, your small business may enjoy better results.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics! Click here for the first article in this series.

The Significance Of A Houston Online Marketing Pt 1

July 29, 2021 By SEO Houston Pros Leave a Comment

The Benefits That You Can Get From Online Marketing In Houston

What are the advantages of running a comprehensive online marketing strategy?

1. More Clients

There are few chances that a customer can learn of your business if you have no online presence. This can include having a website, social media platforms, review sites, or search engines. Simply put, online platforms are now inseparable when it comes to building a client base. This applies to all businesses.

You can be guaranteed that online marketing will be great for your business. You can drive more traffic to your business.

2. Better Online Visibility

Your business can be easily found when you employ online marketing tactics. These include search engine optimization (SEO). The services or products of your business can be seen by customers online. People tend to drift towards the options that appear first on their search results page. People will more likely check out your products or services as you gain visibility online. They can interact with you and make purchases.

3. Better Local Presence

Google uses the IP addresses of its users to provide local search results for services or products. This happens when consumers search for keywords online. Through proper online marketing tactics, you can place your business in a better place for Google to expose it to people in your locality. Remember, they are more likely to become your customers as compared to people living thousands of miles away. The completion of your Google My Business profile is the easiest way to improve your local presence.

4. Increased Authority

The way your customers perceive your business is important. Online marketing isn’t all about bettering your visibility. You can define the perception that you want your business to have through your online marketing tactics. For instance, the credibility of your business is significantly boosted when your business has high rankings on search engine results pages. You’ll find yourself ranking alongside other respected industry authorities. In other words, better rankings are a step closer to becoming a go-to provider and industry or local authority.

5. Better Quality Of Traffic To Your Website

Targeting is involved in marketing practices such as paid advertising, local media marketing, and local SEO. This refers to going for a more precise group of people who are more likely to have an interest in the products or services that you offer.

High-quality traffic can be drawn to your business if you use such targeted efforts on your website. You’ll likely generate more sales and engagements when you employ these tactics. Broader efforts that aren’t tailored don’t speak to any particular audience.

6. In-Person Visitors

You’ll notice more visits to your physical store when you start speaking to your audience directly. You need to focus on the people who are more likely to become your customers. An increase in in-store visits ultimately translates to sales.

7. Lasting Relationships

Your small business is generally kept afloat by the sales generated from marketing. However, that’s not all there is to online marketing. A long-term impact can be created through online marketing. Relationships can be built here.

You can get lots of return customers by building relationships with your customers. Loyalty to your brand is built through this. Your business will also get referrals from your loyal clients. This translates to more sales and loyal clients. There are lots of benefits that businesses are now realizing they can reap from this never-ending cycle.

In reality, you may fit the description. You probably are a client of several businesses. Online marketing tactics have been used on you without you even noticing!

Why Houston Online Marketing Is So Important

January 2, 2021 By SEO Houston Pros Leave a Comment

Top Reasons For Doing Business Online In Houston

While you do not have to run your entire business online, there are many benefits to being online as well. If you have a small business, you can benefit from the use of email to communicate with your clients and suppliers. A website can also be utilized to boost revenue and some businesses run their entire operations online only.

The Benefits Of Online Business

There are many benefits to online business with global 24/7 access being one of them. You will also improve customer service when you are online as you offer greater engagement flexibility. There are many cost savings for smaller businesses and the delivery of products is generally faster.

When you do business online, there is an increase in professionalism. Your paper waste will decrease which decreases your overall costs. You will also be able to manage your business from anywhere in the world as long as you have an internet connection.

A lot of consumers will prefer viewing products and services on a website before they have to meet you in person. The modern consumer also expects businesses to have a website or an email address. Business cards should have this information on them along with any other promotional material you create.

Managing Online Business Opportunities

The way that you manage your online business opportunities will vary depending on the systems and technology you use and offer. If you sell products, you can use the internet to create an online store. You can also manage your suppliers by ordering and communicating with them online.

Customer engagement is also possible online and you can easily get feedback from clients regarding your business. If you run a service business, you can offer your services via the internet. If you need to see people in person, you can make it easy for them to book an appointment with you online.

There are a number of online software packages that help you manage your business finances. You can make use of online banking, online tax services, and general accounting software. The internet also provides you with the tools you need to research your competition.

Your Future Opportunities

Business and industries are constantly evolving and you need to keep up with this. The internet can help you keep up to date with the changes you need. While you may not plan to have a website when your business first starts, this is something you need to have for the future. Online business is constantly growing and you need to keep up with this.

When it comes to planning the online parts of your business, you need to research your competition and see what they are doing. You should then determine which aspects of your business will benefit the most from being online. Once you have determined this, you have to look at your budget and see what you can afford right now.

You also need to become familiar with the laws and regulations related to your online business. Your requirements should also be considered as you need to choose the right software to help you achieve your goals. Take the time to think about any risks of doing business online and how you can mitigate them such as training your staff.

Feel free to get in touch with the best SEO agency in Houston by contacting us today or giving us a call now! Visit our blog for more tips and tricks on successful SEO tactics!

Why You Need A Houston Digital Marketing To Promote Your Business Pt 2

December 18, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 2

3. Personalizing Your Audience’s Experience

Your customers want to feel like they matter to you and your business. They want more than spending money on a product or service. Therefore, internet marketing addresses this by striving to create a holistic customer experience.

It can be designed and executed in a personalized way so that it addresses the individual concerns of every consumer. That means you can create tailored experiences that fit the needs and interests of each customer. Such a move is essential because people are different and will come to your business for varied reasons. Some may do so because they are interested in one type of service or product, while others will be interested in another. Therefore, the various needs translated to different customer experiences, and each needs to be met.

You will achieve this by creating multiple, bespoke marketing strategies that you can fit into one campaign. Such a thing is why internet marketing is a powerful tool for today’s businesses that seek to make their name known in the digital sphere. It helps them deliver the best possible experiences to their targeted leads and turn them into potential customers.

4. You Can Drive Quality Traffic

Traditional advertising faced a significant hurdle, that of getting interested leads. Such methods made it hard to know the number of valuable leads to reach since the ads would reach both the interested and disinterested consumers. As such, it was difficult to generate quality traffic that can signify valuable leads.

With internet marketing, companies can drive more quality traffic to their websites. They can reach more interested leads, which means targeting a specific demographic which translates to traffic that needs the products or services on offer.

The specificity of the demographic can be based on interests, socioeconomic status, spending habits, hobbies, and other information. With this, you can be very precise about the audience you want to target and be able to reach them, knowing that they will be interested in your business, products, or services.

5. You Can Increase The Company’s Visibility

If you want more people to visit or contact your business, then you need to increase its visibility. Marketing will be at the heart of this objective, but you need to do this both offline and online. With the offline approach, you are limited regarding who sees your adverts. You will not have much control over that.

But with the online strategy, you are exposed to billions of interest users. Moreover, you will have different elements assisting in the marketing of your business 24/7, which translated to increased visibility.

6. You Get To Multitask

When doing internet marketing, you can run several marketing campaigns at once. You can have one for your high-level consumers so that you can provide the quality of experience that suits them. Similarly, you can have another campaign running concurrently, the aims are drawing in new interests. Both experiences will be different, but the two are under the same internet marketing blanket.

Furthermore, you will be able to handle millions of consumers at once when they visit your site. You will only need to invest in a robust website that can take on multiple transactions so that you can get more conversions. All that translates into an opportunity for your company to grow and succeed.

7. Your Competitors Are Doing It

Lastly, your competitors are investing in the internet market, so why should you be left behind? They are continually looking for new leads and thus are keen on coming up with different internet marketing methods and will give them an edge over their competition.

Therefore, do what you can to beat them at their game. Taking your marketing online and obtain leads that you can convert before you lose them to your competitors.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

Why You Need A Houston Digital Marketing To Promote Your Business Pt 1

December 14, 2020 By SEO Houston Pros Leave a Comment

7 Reasons For Investing In Internet Marketing Today In Houston

Part 1

More and more consumers opt to research and shop for products online. Therefore, companies realize the significance of investing in effective internet marketing strategies. Understanding the impact or influence that internet marketing has in today’s commerce will help you see the value it will add to the growth and success of your business.

Why Internet Marketing Matters

Let’s look at the top seven reasons behind the significance of this type of online marketing and how its implementation can add value to your business.

With technology driving the way we do business; companies must come up and adopt useful and efficient internet marketing strategies and campaigns. Such marketing plans are vital in the continued growth of the company, as is shown in the following seven reasons:

1. Your Customers Are Online

More than 80% of consumers are online, and that number keeps growing. More than 4.3 billion people rely on the Internet for research. As such, you should invest in ways of leveraging the Internet to reach leads that are searching for your products or services. You, therefore, have billions of potential customers waiting to find you or your company.

When marketing, the primary goal is to reach as many potential customers as you can by providing them with relevant information and what they need or want where they work, live, or shop. The current generation lives, shops, and works online – on the Internet. That is where you need to take your marketing campaign.

With effective internet marketing, you will not only reach out to your target consumers but also connect with them. Therefore, you can find leads that you can convert into loyal customers.

2. Establishing Two-Way Communication

The previous methods of advertising were more of one-way communication. Marketers would create ads for print media and the TV or radio and wait, hoping that the target audience would see, hear, or read the adverts and then visit the business. It was an ineffective method because it did not address a crucial issue – what if the audience has concerns or questions? How would these advertisements help if the customers wanted to learn more about the business or its products or services? That is why today’s advertising is centered on establishing a two-way conversation. That is what Internet marketing is all about.

With this marketing method, you will provide your audience with a means of contacting you or your business to make inquiries or voice their concerns. You can do this by creating social media posts or even content on your website. You can also use PPC (pay-per-click) ads. It is possible to reach clients via digital marketing channels. It, however, works if you leave your contact details so that interested customers can reach you if they have any questions or need advice. Leave communication options that include email, calling, or live chat.

With such communication, you will be able to strike a two-way conversation that is essential in establishing a lasting relationship with your audience. It, in turn, creates an opportunity for you to connect and know your customers better. As a result, they will feel welcomed, appreciated, and valued by your company.

Call or contact SEO Houston Pros today for any help you need with your internet marketing. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 2

December 6, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 2

6. Online Advertising

If you don’t mind spending some money, online advertising through different publishers can be just what you need. These ads can come in the shape of banners, pop-ups, and even text banners on platforms like Google AdSense. But if you want to make the most of the campaign, keep it targeted and focus. Don’t waste money on users that are not likely to support your business.

7. Landing Page Marketing

Landing pages should be a fundamental part of your campaign. Not only do they work well with other strategies, but they are critical for turning leads into conversions. Of course, the homepage of a website could be a perfect landing page. But it’s usually better to create a specific page users go to when you need to close the sale. Then you can bring more focus to the product or service too. Whereas a homepage might be too general.

8. Smartphone Marketing

As mentioned earlier, you’ll be hard-pressed to find someone that does not own a smartphone. Now consider that text messages had a global open average rate of 94% in 2018, as well as the growing popularity of useful apps. Add to this the fact that people always have their phones with them. All this information points to one thing – focusing on mobile users. You will lose out if you don’t.

9. Affiliate Marketing

As you are reading this, there are many affiliate marketers, looking for the next best opportunity. Will you be the one giving it to them? Because if you can get the right affiliate marketers on your side, there is no telling where the exposure might stop. For one, affiliate marketers only pay attention to promoting other products. In return, they get a share of the profit. And considering that these marketers can have extensive contacts and knowledge, they can serve a very powerful purpose. To make it even better, you do not have to make any upfront payments.

10. Viral Marketing

Just to avoid any confusion, a viral post is one that gains a lot of attention really fast. This is because the post is trendy, it grabs attention, and people can’t stop sharing it. More importantly, a viral post can bring significant exposure to your online business. Whether it is Facebook, Twitter, or a video on YouTube, you should never underestimate the power of a viral post. But if you want to create one, it requires some research. You have to know what users are looking for.

In Summary

Of course, the article makes digital marketing sound very easy. The reality is that you need advanced tactics if you want to gain the edge for your online business. That means taking the digital marketing options mentioned, and possibly consulting with a professional in the area.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the first article in this series.

The Best Ways To Utilize Digital Marketing In Houston Pt 1

December 2, 2020 By SEO Houston Pros Leave a Comment

10 Types Of Digital Marketing To Grow Your Business

Part 1

In a modern society filled with electronics, it is not surprising that more and more people spend time in front of screens. And when you think about it, how many people do you know that don’t permanently carry a smartphone with them? The truth is that digital marketing has become the most effective and affordable way to reach potential clients. But digital marketing is just an umbrella term because you have several options available to you.

If you want to get the best results from digital marketing, it is recommended to mix things up. Do not just put all your effort into a single channel when there are so many. Besides, do you honestly think your competition will limit themselves? No, they won’t.

So, here are the 10 best ways to utilize digital marketing for your online business.

1. Search Engine Optimization

Also referred to as SEO, search engine optimization tends to be the starting point for all online business owners. And this is based on the dominance search engines have when it comes to the internet. Most users trust platforms like Google, Bing, and Yahoo to bring them the most relevant websites. This also means your website is subject to the requirements set by these platforms. More specifically, you have to optimize your website to increase visibility and increase your ranking. The good news is that search engines do not charge you anything to get to the top of search results (SERPs), and organic traffic has the best odds of converting.

2. Search Engine Marketing

When you read or talk about SEM, it refers to search engine marketing. This is when you focus more intently on the search engines and the advertising space they offer. And the great part about this option is the instant top spot you get with relevant search results. Instead of optimizing your site, you worry about optimizing your ads. However, SEM typically involves PPC (Pay-Per-Click).

3. Social Media Marketing

Whether you like it or not, social media has only grown more powerful over the years. And now, it is part of daily life for millions across the globe. Hence the reason why you should be working on a good social media marketing campaign. Keep in mind that social media also expanded to include things like news updates, so users have more than one reason to log in. If you want to see your online business grow, make social media part of your strategy.

4. Content Marketing

Content marketing is yet another powerful way to give your business the edge. It is based on writing specific content that speaks to a specific market. You don’t want to be too aggressive here. Instead, keep the call-to-actions gentle and make sure the quality of the content is good. It is very important that users find the content useful and informative. Otherwise, it will not be as effective.

5. Email Marketing

One of the best ways to retain customers and keep them coming back is through email marketing. This gives you direct access to each one, but you have to use this information wisely. For example, do not send emails every five minutes. And when you do send them, make sure people WANT to open them, instead of tagging your business as spam. At the same time, it can help to bring in new clients if they sign up for your newsletter or subscribe to your site. When you have an email address, you have a chance to make it work for you.

Call or contact SEO Houston Pros today for further information. Visit our blog for more tricks and tips for Houston SEO! Click here for the second article in this series.

Digital Marketing Vs Traditional Marketing In Houston: Which Is The Best?

November 20, 2020 By SEO Houston Pros Leave a Comment

10 Reasons Why Houston Digital Marketing Is More Effective Than Traditional Marketing

Part 2

5. Establishing A Brand

Whether you want to agree or not, it has become mandatory for businesses to establish a brand. And thanks to digital marketing, it is much easier to establish a brand than it was before. Because when you see all the options you have, and how affordable it is, you’ll quickly understand why everyone uses digital marketing to expand their brand.

6. Sharing Made Easy

A solid digital marketing campaign is going to have share options for users. This is considered a digital word of mouth because users get the opportunity to share the campaign if they like it. And with social media being as popular as it is, just imagine the viral possibilities.

7. Targeted Marketing

There are many reasons why digital marketing is more affordable. One of them speaks to targeted marketing. And even though it is applied to traditional marketing, it is not nearly as effective. Targeted marketing allows you to focus specifically on consumers that are likely to be interested in what you are selling. While this is a tough nut to crack via traditional means, digital campaigns are built on them.

8. You Have A Global Reach

The internet is pretty much everywhere. This also means that if you run a digital campaign, you reach past the borders that typically limit your options. A good example would be an e-commerce site. It’s open 24/7, and people from all around the world can shop there. Now imagine what you can do with a marketing campaign without border limits? This is the type of exposure that can take your business to the next level. And you don’t get it through conventional means.

9. Consumer Segmentation

As mentioned earlier, digital marketing makes it very easy to track consumer habits and trends. But it also puts you in a position to break down even small groups. You are at liberty to send targeted emails to specific consumers. And the more you learn about them, the more accurately you can group them according to your marketing strategy.

The consequence of segmentation will lead to even more affordable campaigns with even higher returns. Basically, you keep on reducing costs by using a focused digital marketing campaign.

10. Increased Consumer Engagement

While the internet can make things incredibly easy for you as a business, it also comes with some requirements. For example, users like it when everything happens quickly. They don’t want to wait when they can be shopping or browsing. So, user-engagement has become very important in this regard.

Digital marketing gives you the opportunity to engage your target market, and to keep your target audience engaged. The one thing you don’t want is to lose consumer interest. And maintaining engagement is made so much easier with the digital alternative.

Digital Marketing Vs Traditional Marketing In Houston: Which Is The Best?

November 16, 2020 By SEO Houston Pros Leave a Comment

10 Reasons Why Houston Digital Marketing Is More Effective Than Traditional Marketing

Part 1

Digital marketing is an umbrella term that speaks to all electronic-based campaigns. For the most part, digital marketing is executed online. And the ultimate focus of these campaigns is to promote and sell products or services.

There is no question that the internet is leveling the playing field for startups and entrepreneurs. At the same time, it reduces the budget strain for bigger companies. And when digital marketing is compared with traditional marketing, it’s hard to think businesses still invest in the latter. Because living in a digital age means more people are spending time online.

Now, people prefer to shop from the comfort of their homes. And if they don’t shop from home, they window shop online before getting in the car. So it does not matter what type of business you are running, it needs to have an online presence if you want to compete with your peers. And this is where digital marketing comes in.

Here are 10 reasons why digital marketing is more effective than traditional marketing:

1. Digital Marketing Is More Affordable

One of the main challenges any business face will be the marketing budget. Buying exposure does not come cheap, especially if you are looking at traditional channels like television and radio. And this is also why startups used to have it so hard. Without big marketing budgets, how do you compete with the big players that dominate all media areas?

But things change when you take the marketing campaign online. All of a sudden, it becomes incredibly affordable to reach your target market, and you can do it much quicker than you think. When it comes to affordability between digital and traditional marketing, the former is the clear winner.

2. Greater Returns On Your Investment

Adding to the affordability factor that was just mentioned, the odds of seeing better returns are much better online. Not only do you spend less to reach your target market, but you are more likely to stimulate business through solid digital marketing tactics. The result is an ROI you can smile about all day long.

3. Campaigns Are Easy To Monitor

Another big advantage of a digital campaign would be tracking elements. With traditional marketing, it can take weeks and months to receive data on how the campaign is performing. But a digital campaign provides data the moment there is activity.

For example, email software allows you to monitor the number of emails delivered and read. While analytics provide interesting information regarding user habits and trends. The best part is that you can get this information quickly and not waste any precious time. And once you have this information, you can think about making some valuable changes.

4. Instant Changes

Assuming you get a bunch of billboards set up all around the city, only to learn the campaign is flawed or simply doesn’t draw enough attention. What do you have to do to fix this problem? Yes, it’s going to take time and money to retract, reprint, and replace all the billboards.

With a digital campaign, it takes a few clicks. When a campaign is doing great, you can quickly invest more with a few tweaks. And if the campaign isn’t doing so well, you can make some quick changes or retract the campaign altogether – instantly. Now, compare it to the billboard scenario and it becomes obvious why startups run for digital marketing campaigns first. They make more sense and you can get things done right away.